Nintendo attracts the ladies
The Siliconera crew reports that, according to Club Nintendo membership information, the Touch Generation series in Japan has managed to grab a significantly large female audience. The games that were considered were Adult Brain Training (women are smart!), Nintendogs (women are responsible!), another puzzle-based title, Yawaraka Atamu Juku (women solve problems!) and Woman, Make Me a Damn Sandwich (women can laugh at stupid jokes!). Approximately half of the gamers that bought Nintendogs were girls, with the same holding true for Yawarka Atamu Juku. About a third of those who bought Adult Brain Training were women.
It looks like Nintendo is becoming quite adept at tapping into that mysterious and ethereal female market, an achievement that had previously been reserved for games like The Sims. What's the secret? Adorable puppies? Intuitive interfaces? Really good games?