Nintendo attends AARP event to recruit older gamers
Over in the Technology section of New York Times, a story talking about Nintendo's first-ever appearance at the annual Life@50+ event this past weekend, which is sponsored by the AARP and was held in Anaheim CA, shows Nintendo's commitment to hooking in the older demographic. The event, which attracted over 20,000 attendees, not only featured products for older Americans, but also discussion panels and celebrities.
Bruce Sanders, AARP's director of national events, says that technology is showing a stronger presence at the event, stating that a total of 18 tech companies were present this year, with only 10 present at the show in Las Vegas during 2004. The 2005 show, which was planned to be held in New Orleans, was cancelled due to Hurricane Katrina.
While the event, for Nintendo, showed them focusing more on their upcoming Wii console, the strides made through their popular DS handheld, including its Touch Generation line-up of games, made it possible for the company to even think they could gain such a large share of the market.