Click the resized picture for a larger version.
Sunday sacraments. Relatives with cameras. Distracted youth.
The gray hardware overlayed on the bottom right betrays this print advertisement's age, but it also serves to explain the photo's otherwise subtle composition. Formally dressed for their first Eucharist, the boys in the back row seem almost too well-behaved, their heads bowed in what looks like a gesture of Catholic respect. A second or two of puzzling the scene out, however, tells a more mischievous story. Unfortunately for the front-and-centered young girls, their virginal white dresses lack any pockets to hide their own handhelds.
Though it's implied that the above photo was taken on church steps, it was actually shot at the Pinacoteca di Brera, an art gallery and museum -- one of Italy's largest -- in downtown Milan. We had a chance to speak with Rosemary Collini Bosso, Leo Burnett's art director behind this particular ad, and she explained that the company was attempting to suggest the Nintendo DS as a perfect communion gift, playing on the "devotion" gamers have for their consoles.
Reader Comments (Page 1 of 1)
7-08-2007 @ 2:11PM
hvnlysoldr said...
So is it possible to say every region's advertising has good moments and some real stinkers? Can you keep track of each region in a scorecard to see whose regions have the best advertising?
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7-09-2007 @ 12:11AM
Nushio said...
hvnlysoldier: possibly Europe, with their crazy GBMicro rat ad which ended up getting banned or censored.
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7-09-2007 @ 3:57AM
MeLeNaS said...
Good idea and original picture. Just one complaint: we girls play DS, too.
Cheers from Europe ;)
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7-09-2007 @ 5:31AM
BPM said...
@Nushio:
Actually, the commercial of the lab rat that REALLY LOVED the Game Boy micro was from Canada.
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7-09-2007 @ 1:20PM
Nushio said...
My bad, BPM, I always thought it was from those crazy brits! (No offense meant to all you crazy brits)
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