In a recent conference, NoA's president Reggie Fils-Aime said, "[Our message is] that everyone's a gamer. Whether it's bringing joy and happiness to mothers and fathers as they experience Wii for the first time playing Wii Bowling or Wii Tennis, or whether it's bringing a game like Nintendogs to a fifteen or sixteen year old girl who has a puppy that responds only to her voice. That passion is what's driving us, and that passion to be part of shaping the future is really why we're here."
Whether you agree with Nintendo's school of thought or not, the company's way of thinking has certainly helped put it on top this year.
Reader Comments (Page 1 of 1)
11-03-2007 @ 4:34PM
Chase said...
Reggie 4 white house N 08
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11-03-2007 @ 6:53PM
Edge said...
You aren't asking the right questions. What we really want to know is if he has shed a few pounds yet?
Honestly, I still question the sustainability of this approach. Nintendo is having serious third party problems... again. It seems only Nintendo knows how to program a Wii game right. Unless they do something about that, I won't be able to shake this feeling that they didn't do everything they could to align their strategy.
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11-03-2007 @ 11:49PM
raindog said...
I'll believe Nintendo's having third party problems when a significant number of exclusives go non-exclusive and a significant number of Wii projects get cancelled or moved to another platform.
In other words, the sort of thing that's happening to the PS3 right now.
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11-04-2007 @ 12:43AM
Malik said...
Reggie must be kidding!
15-16 year olds playing Nintendogs?!
LMAO.
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11-04-2007 @ 7:38AM
raindog said...
Hey, my best friend is 38 and was playing Nintendogs for like a year. I'm 38 myself and was playing it for a couple months when it first came out, before giving it to her.
I'm sure there's an age bracket (maybe about age 12 to 22) where you have to prove to yourself or your friends that you're not into "baby games for babies" anymore. But once you grow up a little, they're fun again once in a while unless you turn into a CNBC-watching, martini-drinking suit who doesn't play video games in the first place and can't tell the difference between Nintendogs and Halo.
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11-04-2007 @ 2:03PM
Chase said...
In my years, I have grown to like games, supposedly, aimed towards the teen demographic. I find it refreshing, and quite enjoyable, if the game includes little, subtle nuances that add to the experience.
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11-04-2007 @ 7:59PM
zack said...
He makes it sound like he's just erected a homeless shelter or something. Come on Reggie, they're just video games.
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