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Nintendo helps Koreans adapt to hamburger situations

Nintendo's hit English Training (Eigo ga Nigate na Otona no DS Training: Eigo Zuke) is heading to Korea, and it's brought its commercials along. This Korean commercial is an almost exact duplicate of the Japanese ad for the second English Training game. However, instead of one Japanese woman, two Korean women have to face the counter underequipped.

More interestingly, the ads diverge in their tactics. The Japanese ad scares you into learning English with the prospect of a giant, inedible hamburger resulting from your misunderstanding. In the Korean ad, fear of the ordering process is motivation enough. Those polite smiles barely contain those two customers' terror. And now we've officially analyzed the commercial too much.

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Reader Comments (Page 1 of 1)


1-06-2008 @ 1:38PM

ssrgc said...

Wow, I thought you were embellishing, but it really uses a blatant, acute fear as its motivator.


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1-06-2008 @ 2:15PM

Anticrawl said...

That's a pretty intense commercial. Considering Japan's culture and how much their care about outward appearance to others this is a pretty effective ad campaign to sell this game there. Man I'm glad I grew up in the US.


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1-06-2008 @ 3:30PM

Fiefdom said...

How well is the DS doing in Korea right now? It's historically been very hard for game consoles and some Japanese electronics to get much of a foothold in Korea but the PSP has been doing okay there recently.


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Minister of Fun4

1-06-2008 @ 11:41PM

Minister of Fun said...

Hamburgers should be high.


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