More interestingly, the ads diverge in their tactics. The Japanese ad scares you into learning English with the prospect of a giant, inedible hamburger resulting from your misunderstanding. In the Korean ad, fear of the ordering process is motivation enough. Those polite smiles barely contain those two customers' terror. And now we've officially analyzed the commercial too much.
Nintendo helps Koreans adapt to hamburger situations
More interestingly, the ads diverge in their tactics. The Japanese ad scares you into learning English with the prospect of a giant, inedible hamburger resulting from your misunderstanding. In the Korean ad, fear of the ordering process is motivation enough. Those polite smiles barely contain those two customers' terror. And now we've officially analyzed the commercial too much.
Related Headlines
Add your comments
Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.
When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.
To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br> tags.
Reader Comments (Page 1 of 1)
1-06-2008 @ 1:38PM
ssrgc said...
Wow, I thought you were embellishing, but it really uses a blatant, acute fear as its motivator.
Reply
1-06-2008 @ 2:15PM
Anticrawl said...
That's a pretty intense commercial. Considering Japan's culture and how much their care about outward appearance to others this is a pretty effective ad campaign to sell this game there. Man I'm glad I grew up in the US.
Reply
1-06-2008 @ 3:30PM
Fiefdom said...
How well is the DS doing in Korea right now? It's historically been very hard for game consoles and some Japanese electronics to get much of a foothold in Korea but the PSP has been doing okay there recently.
Reply
1-06-2008 @ 11:41PM
Minister of Fun said...
Hamburgers should be high.
Reply