They're now competing with Square in the 'ridiculous show of wealth' department. Where Square disgraced Hironobu Sakaguchi into fleeing and almost ruined themselves with a high-budget CG movie, Level-5 is taking a more modest, but still overboard, approach to the whole 'conspicuous consumption' thing. Presumably to promote Inazuma Eleven (for which the company also manufactured a singing group), the company has purchased the naming rights to the Avispa Fukuoka J-League soccer team.
For the next three years (at $287,185 a year), Hakata no Mori Football Stadium in their native Fukuoka will be known as Level-5 Stadium, and teams across Japan will be encouraged to defeat the bosses of Levels 1 through 4 before attempting a game here. Well, maybe not. But the name thing -- that's true.