We've been saying since Professor Layton first hit that Level-5 is the new Square. While Square continues remaking and spinning off their classics, Level-5 is making well-received RPGs (and Professor Layton) that happen to sell tons.
They're now competing with Square in the 'ridiculous show of wealth' department. Where Square disgraced Hironobu Sakaguchi into fleeing and almost ruined themselves with a high-budget CG movie, Level-5 is taking a more modest, but still overboard, approach to the whole 'conspicuous consumption' thing. Presumably to promote Inazuma Eleven (for which the company also manufactured a singing group), the company has purchased the naming rights to the Avispa Fukuoka J-League soccer team.
For the next three years (at $287,185 a year), Hakata no Mori Football Stadium in their native Fukuoka will be known as Level-5 Stadium, and teams across Japan will be encouraged to defeat the bosses of Levels 1 through 4 before attempting a game here. Well, maybe not. But the name thing -- that's true.
Level-5 is rich
Posted Jan 15th 2008 2:15PM by JC Fletcher
Filed under: News
Tags: fukuoka, inazuma-eleven, level-5, soccer
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Reader Comments (Page 1 of 1)
1-15-2008 @ 3:13PM
wheatshelf said...
they deserve it. great games have come from the level-5 studios, though hope they continue to stay original. squaenix has sold out pretty badly. i mean, a potion pack? for 95 bucks? that's pretty ridiculous. just make some new games, please.
Reply
1-16-2008 @ 9:57AM
Reeve said...
If you mean the FFVII collectable potion, then that's just retailers' markup. The original retail price was much closer to $30.
I love Level-5's games, and I'm really looking forward to Professor Layton and Inazuma Eleven. I also hope they continue working with Squeenix on the Dragon Quest series, but if they don't, that's cool as well.