Atari sheds more light on plan to switch focus to casual games

Gadling explores Mardi Gras 2008

Atari sheds more light on plan to switch focus to casual games

Posted Jan 25th 2008 11:15AM by David Hinkle
Filed under: News

A couple of days ago, Atari told us of their intention to revise their business approach. They planned to shift their support to the casual market, with a strong focus on Nintendo platforms. It sounded like a good business plan to us, as Nintendo is top dog on the block and their ridiculous hardware sales make it a very appealing company to working with.

So, how much effort will Atari, and parent company Infogrames, put into projects for Nintendo platforms? There isn't any hard numbers, but Mathias Hautefort, executive vice president of publishing and production at Atari, assures us the company is looking at "mainstream, gamer friendly and fun titles, as well as groundbreaking and trendsetting concepts." He went on to add that the company "will be offering several mass market licences for DS and Wii platforms and, in certain cases, casual online versions."

[Via Go Nintendo]

Tags: atari, casual, infogrames

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Reader Comments (Page 1 of 1)

1-25-2008 @ 11:46AM

Crazylink said...

I hope that's not a cheap crack at EtM. It was an excellent game (when it wasn't crashing from bugs).

1-25-2008 @ 8:39PM

Big George said...

It's about time. This is exactly what Atari needed to do since the whole Matrix game disaster.

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