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Joystiq presents

Yume Neko DS promoted to cat lovers


If anyone would be likely to buy and enjoy a game about taking care of virtual cats, you would expect it to be patrons of a cafe where people pay to spend time in the company of cats. That's why Sega's partnership with Cat Cafe Calico is so brilliant.

The Tokyo cafe has 18 friendly cats (and one dog) "on staff" to hang out and play with cafe customers. It is frequented by people whose apartments or busy lifestyles make a cat of their own impossible. Or people who just really like cats. From March 26th to May 6th, those cat enthusiasts will all receive a Yume Neko DS postcard and seals upon entering Calico, which will be decorated in a Yume Neko DS theme and will play the game's music.

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