The above video is the opening cinematic, which is pretty low-budget and lame. It's a DS game, but maybe the tiniest bit of animation wouldn't go astray. Either way, the trailer after the break shows the real meat-and-potatoes of Bleach, and you can check out the unexpected strategy gameplay in action. Fighting game, schmighting game -- this has evil flying clown things.
Gallery: Bleach: The Third Phantom