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Reader Comments (Page 1 of 1)
10-21-2008 @ 5:29PM
xeleion said...
Nice. Unfortunately, the goodmorningcrono.com site doesn't do much, just displays the words and links to the NA CTDS site. Not that I was expecting anything different.
Reply
10-21-2008 @ 5:36PM
Shirono said...
Eh, I appreciate the sentiment but...
...this looks like its aimed at the old schoolers who remember the game. Like, I intantly recognize that line, and it makes me fuzzy inside.
But my totally-uneducated-in-marketing-opinion is that all of those people have already preordered it, and ads should really try and grab the new-to-CT crowd. No? I mean, with all those AWESOME Toriyama illustrations? Does the minimalism actually inspire enough curiosity to follow the links?
I feel like there could have been a different approach in the marketing. I'm pumped to get a whole new generation hooked on CT, but with ads like this it might miss that mark.
Reply
10-21-2008 @ 6:09PM
Lidon said...
The point of minimalist advertising is that it stands out. People reading magazines tend to expect every page to be packed full of information and images. When they turn the page and see an entirely black page with that line on it, it'll catch the reader's attention more than a "conventional" advertisement. Those that notice and get the reference, like you said, are probably already going to buy the game. But the rest may remember seeing the advert later and visit the site, and possibly buy the game. Hence, good advertising.
10-21-2008 @ 7:24PM
aj said...
I disagree. I think minimalism is overdone these days, and while the basic idea of it is to be noticed for being so plain, these plain ads are just about everywhere, and as such, are unremarkable, and worse yet, completely unmemorable because they are so damned minimalistic.
And yeah, this ad is only for people who have played the game before. And those people have already pre-ordered it, and the matching Crono Trigger bed sheets and curtains. Do they think that this game just won't sell? And if so, are they mad? It's a brilliant game. It just needs to be promoted in a way that doesn't appeal strictly to people who have already played it and won't care about the adverts!
10-21-2008 @ 8:06PM
MowDownJoe said...
I've never played the original Chrono Trigger, (though I've heard of it, and read an old review in Nintendo Power,) but I'd easily get, from the view of someone who hasn't played the game, that it's a remake of an old game (pixelated font) and that it involves time travel somehow (2008 *A.D.*).
10-22-2008 @ 12:34PM
Kia said...
"Awesome" "Toriyama"
Does not compute.
10-21-2008 @ 7:25PM
Serenity said...
Awesome 0_0 That's what I rememebr the most from CT. I mean hoe many times do you wake up. Never sure what the world around you is...
Reply
10-21-2008 @ 7:50PM
TJF588 said...
I think the "A.D." bit is what gets me about this.
No, I KNOW that's what gets me about this.
Reply
10-21-2008 @ 8:07PM
Zealot said...
I haven't played Chrono Trigger, but from what I gather about it the skips in time throughout the game are so drastic that times have to be categorized as B.C. and A.D. It seems to be a little in-joke for the fans.
Anyway, I'm going to have to agree with those who are critical of the ad. Ports/remakes are generally made for those who played the original version of a game when it was out, so these kind of game references seem kind of redundant. It's possible that there are Chrono Trigger fans who aren't aware of CTDS yet, but I think Square-Enix's main concern should be trying to convince people who have never played the game why they should. Do they honestly think Toriyama's art for the game is so repulsive that a whole page of black is better?
10-21-2008 @ 11:07PM
aj said...
It's "CE" and "BCE" nowadays.
10-21-2008 @ 11:28PM
Zealot said...
For myself, I'm not changing my vocabulary to bend to someone else's political correctness.
10-21-2008 @ 8:56PM
eroc said...
I think there's been enough hype surrounding this mega-classic, that anyone who has ever been curious about Chrono Trigger will have their curiosity sufficiently piqued. I think the ad is perfect.
Reply
10-21-2008 @ 8:57PM
schuyler said...
I saw that on a shirt in a play n trade
Reply
10-22-2008 @ 9:20AM
Felipe said...
I saw this in the latest game informer magazine. Brought back memories.
Reply
10-22-2008 @ 12:18PM
Makoto99 said...
Well, that was underwhelming.
Reply
10-23-2008 @ 6:55PM
chibi_wings said...
being someone who prefers minimalism, i really liked the ad. It brings back memories, and the 2008 A.D is just awesome ^^
Sure it may not convince those who haven't played it, but that doesn't take away from its merits in my eyes. Just goes to show that SE isn't being smart about who to aim their ads at.
Reply