Buying your children any "Imagine" game is a form of abuse, and should be punishable under the law.

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Ubisoft are the current prime example of pushing out shovelware and exploiting an ignorant market, I hate them for that.

http://www.gamefaqs.com/search/?game=imagine&platform=0&sourceid=mozilla-search

19, 19 different imagine games for the DS.
3 of them alone are baby games, I don't take offense to the idea of appealing to a young girl's interests, but they're clearly not making an effort to make a good game if there are 19 different titles available so quickly.

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I've always been confused by the disparity between Ubisoft's 360/PS3/PC titles and their handheld/Wii games. The former are generally excellent hardcore games, the latter are horrible minigame fests, shitty ports, and casual cash-ins.

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I hate Ubisoft's exploitation of the market as much as the next guy, but IMAGINE this: isn't it also possible for this greedy corporation to actually make some people happy with their games?

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Ubisoft are cowards, peddling their wares to wee children who don't have the worldly experience to ignore their overly aggressive marketing.

I agree with Aj: a new generation of our women are being raised to believe submission to 1930s gender roles should be their station in life. It's embarrassing that megacorprations like Ubisoft can get away with such whiolesale brainwashing yet us, as older brothers/sisters/parents/role models, have so little say in their secondary identification. Once they leave the door, enter school, all that hard work you've done, trying to create a well formed INDIVIDUAL, goes to shit. Our kids get bombarded with marketing bullshit, and scum like Ubisoft profit with laughably weak excuses for software. It really pisses me off.

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I don't know what I find worse about these games, that they enforce negative gender stereotypes, or that they are generally ill made. Game making is a cynical business, Ubisoft are well aware of how crappy these products are. But why should they pump money into making quality games when it would sell the same as cheap crap. I think that the Gender Issue here is as much a symptom as it is a disease. On the one hand it is telling little girls how to be but on the other hand they only find these games appealing because the rest of society is telling them how what to be too. They are told to be simpering little women and so they lean more towards what they think they want. So we can't just blame any one company, I don't think we can even blame all the companies in the world. It's a social issue. It's all very depressing really

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Ubisoft are scum.

The fact that they can get away, nay make lots of money with this lazy, shoddy, cynical, manipulative, exploitative bullshit saddens me deeply.

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Geez guys, ease up on the hate. The money earned by successful shovelware is what funds Prince of Persia, Splinter Cell, Beyond Good and Evil, Assassin's Creed, Rayman Raving Rabbids, My Word Coach series, and any of the other really amazing games they make.

Think of it like this, the car dealer has to sell 50 budget cars in order to sell a couple of the Lamborghinis. You may only be interested in the Lamborghini, but lots of other people still need the Yugo to get around in life, and the car dealer can't stay in business selling 1 Lamborghini a year.

Besides, there are some bright spots in the Imagine line-up: Figure Skater and Teacher are both respectable games. My Fashion Studio (not the Imagine one) is decent as well.

And, Ubisoft has a better reputation for how they treat their peeps than EA, yet gamers continue to buy EA's shovelware of football and basketball games -- EA has sports shovelware down to a science but no one every complains about that.

Don't hate Ubisoft just for being successful.

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Ubisofts formula for making DS games:

DS + game + add letter "z" to the end of the title + target towards kids and uninformed parents = $$$$$$$$

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