DS Fanboy

The Game Boy

Nine years after the debut of the Game & Watch, the Game Boy debuted. Handheld genius Gunpei Yokoi strived to create a portable gaming experience that was light, relatively cheap, and durable, and that simple formula led to worldwide success.

He certainly succeeded on one front -- to say the Game Boy is durable is an understatement. There are loads of Game Boys still kicking around today, nearly two decades later!

The Play it Loud! campaign saw the release of several colored Game Boys, which set a precedent that rules the handheld scene even today.

14/07/08