Nicole Kidman's endorsement of Nintendo's software for the DS has one doctor in particular crying "humbug." Dr. Jason Braithwaite, a cognitive neuroscientist (maybe after playing enough Brain Age, we'll figure out what that is exactly), seems to be of the mind that using the non-game exhibits "no conclusive evidence showing that the continued use of these devices is linked to any measurable and general improvements in cognition." This all stems from him seeing one of Kidman's adverts, where she states "I have quickly found that training my brain [with Nintendo's Dr Kawashima's Brain Training computer game] is a great way to keep my mind feeling young"
"Practice at any task should lead to some form of improvement for that specific task," he adds. But, we wonder if that applies here. Sure, individual tasks in repetition will undoubtedly cause one to improve at completing them, but the exercises in Nintendo's title are varied and the whole goal of the game isn't to sit there for hours on end, practicing individual exercises. The daily training, along with the sudoku, and other items that make up the whole package come together to bring forth the improvement felt by the user. These are small sections of the user's day devoted to the working the brain, when the time could otherwise be used to waste brain power by watching TV or, if it were us and we were afforded spare time in our day, sleep.
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.
The titling of this post is a bit of a misnomer, as we didn't start this column until early July, so it's more of a "half-year of" piece. No, you jerks, the humor in us beginning our Promotional Consideration retrospective on a disappointing note isn't lost on us.
Still, with 26 articles now behind us, one every week since this feature's inception, we've written enough of these to develop a few that are actually worth reading. We've picked out our five favorite Promotional Consideration posts of 2007, carefully hiding them after the post break, that magical realm where anything seems possible.
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.
Those of you lucky enough to live in a city with a rapid transit system have likely seen at least one ad for a handheld game during your commutes. After all, what better audience to advertise a portable title to than people who're trapped in a high-speed steel car full of strangers while they wait to be ferried from one spot to another?
In honor of Brain Age 2's release in the states last week, we'll be looking at a few ads we found for Nintendo's educational software that've appeared in transit stations in countries like Canada and France. Join us past the post break for this week's edition of Promotional Consideration.
We hate to break it to you -- but if you're in the U.S., there are no new DS games this week. And here we were all coasting on a post-E3 high, too, stuffed with news and excitement. Sigh. Guess we'll just have to ogle the releases around the world, then. Collect your oglin' glasses and hit the jump!
Imagine an alternate universe in which arcades not only exist, but are still stocked with new games. Now imagine that one of the biggest and most impressive-looking units in the place is a brain training game. As you may have guessed, it's not an alternate universe! You know, because the coverage on this site is limited to just the one universe.
Minna de Kitaeru Zenno Training is an arcade brain training game released in late 2006 by Bandai Namco, created under the supervision of the smartest disembodied head we know, Dr. Ryuta Kawashima. Much like Brain Age, it uses a touch screen to present simple mathematical and logical tasks. But unlike Brain Age, Zenno Training is on a huge screen in the middle of a game center.
It's quite amazing how popular brain training has become! We wonder if Bandai Namco expects people to go back to the arcade every day for training. That would be so diabolical!
Details on the new minigames in Brain Age 2 have surfaced, and we finally know the origin of this hilarious screenshot. Dr. Kawashima isn't simply encouraging you (like he would ever do that!); instead, it turns out that part of the game is that sometimes you need to win at Rock, Paper, Scissors ... and sometimes, you need to lose. We can't wait to see that screen. "Please lose!" Gee, thanks. Next you're probably going to tell me that I fail at life.
So what's the point? Well, we do love to talk about that wacky Dr. Kawashima around here (we like it a lot), but we figure that within a matter of months, "Please win" is a phrase that will work its way into our everyday lexicon of silly game phrases ... which of course leads us to ask you in turn about some of your other favorite wacky moments and unforgettable dialogue in gaming.
Posted Jun 25th 2007 11:50AM by JC Fletcher
Filed under: News
Academy Award winner Nicole Kidman has joined the ranks of the brain-trained. The star of Practical Magic, Batman Forever, and Days of Thunder has agreed to become the official face of More Brain Training (well, the other official face) in a series of print and television advertisements to be shown across Europe.
"I love the concept that Nintendo is reaching out to new audiences with their self improvement products like Brain Training," Kidman said. "Most importantly, I've quickly found that training my brain is a great way to keep my mind young." Maybe now Nintendo and Brain Age will finally be able to achieve some success.
We don't know if it's possible to be as excited about the return of Brain Age as the Japanese public continues to be, but we eagerly await the return of our teacher, friend and constantsource of Photoshopinspiration, Dr. Ryuta Kawashima's Disembodied Polygonal Head.
From the look of an AP photo from the Nintendo Media Summit, the US is going to be getting a little more face time with Dr. Kawashima after all. We're sure no one is surprised. We find this whole thing rather alarming, honestly. Didn't we get trained? Did our training fail, or is it just that we have more brain than the first game could handle?
All jokes aside, are you going to go in for round two?
Just when you thought you were free from the mocking head of Dr. Kawashima (or could at least pick it up cheaply), he's back for another round with More Brain Training. The sequel has been officially confirmed for Europe and will release in late June.
There's been no official word yet on a U.S. release, but it's been showing up on retail lists for August, so we expect confirmation any time. Nintendo of America better start their marketing campaign now, or else they may face the wrath of Iwata again, and no one wants to see that happen.
Kana DS won't teach you how to translate Famitsu magazine scans for your favorite games, but it will help you strengthen your hiragana and katakana skills. Think of the homebrew application as Brain Age for Japanese charsets, minus the floating, decapitated head.
An alpha release of the project has been posted, demonstrating its "number sorting" mini-game. The only other implemented feature is a character reference mode, but we can already see a lot of potential for this polished application. Developer Julio Gorgé plans to include handwriting recognition, progress tracking, and difficulty scaling in future builds.
It might not be as mind-blowing as Kanji Ken, but few games are. Check past the post break for a preview video of Kana DS.
With all this brain training going on, one wonders just how long before DS aficionados start racking up the patents and the Nobel Prizes. Maybe we're just not quite there yet. We need to train further. Well, don't despair, future genius inventors, there's yet another edutainment title on the horizon, and it's coming to stretch your gray matter.
Genius DS - Equal Cards is slated for this summer, and seems to be primarily a math-influenced title, and the math puzzles use cards that must be sorted. Sounds riveting.
Did you know this week was Brain Awareness week? Neither did we, which might say something about the current state of our brain (see: mush). As part of this week's focus on the brain and the wonderful things it can do, UK retailer GAME is selling some bundles, along with a few games, at a discount to help you get the most out of that wrinkled little guy that rests snugly within your skull.
The deals offered include the pink and onyx DS Lites, bundled with Brain Training (Brain Age for us Americans) at a discounted price. Also up for grabs are Big Brain Academy, as well as Brain Training by itself, allowing those of you who already have a DS Lite (as you should) to still get in on the action.
A grammar school in Melbourne, Australia is testing a program that involves encouraging children to play Nintendo. Where was that when we were in school, huh? Shenanigans! Teacher James Penson thought some of the 5th and 6th grade children could benefit from a fun way to practice math and memory skills, and so he cooked up the idea of using the ubiquitous Dr. Kawashima's Brain Training in the classroom. He contacted Nintendo and they sent 40 DS units to the school for the test program, which has been a resounding success.
Penson said that the students were once reluctant to practice their time tables, but now they are beginning to see math as fun. And we have to admit, racing against your scores (and those of others) is way more fun than sitting in one of those hard plastic chairs picking at the years of snot stuck underneath the desk.
While we were navigating the tubes of the intertron today, we stumbled upon the flickr account of one edublogger documenting his mother's birthday and the DS Lite and Brain Training combo gift he bestowed upon her. Personally, it made us feel wonderful to see someone giving, and receiving, the gift of Nintendo.
We've stolen included pictures of the gifting and unwrapping embedded into the post, after the break.
Nicole Kidman's endorsement of Nintendo's software for the DS has one doctor in particular crying "humbug." Dr. Jason Braithwaite, a cognitive neuroscientist (maybe after playing enough Brain Age, we'll figure out what that is exactly), seems to be of the mind that using the non-game exhibits "no conclusive evidence showing that the continued use of these devices is linked to any measurable and general improvements in cognition." This all stems from him seeing one of Kidman's adverts, where she states "I have quickly found that training my brain [with Nintendo's Dr Kawashima's Brain Training computer game] is a great way to keep my mind feeling young"
Details on the new minigames in 
Academy Award winner Nicole Kidman has joined the ranks of the brain-trained. The star of Practical Magic, Batman Forever, and Days of Thunder has agreed to become the official face of 
We don't necessarily make a post about the box design for every new game, but we pretty much had to for Brain Age 2, for the following reasons:
Just when you thought you were free from the mocking head of Dr. Kawashima (or could at least pick it up 
Kana DS
Did you know this week was Brain Awareness week? Neither did we, which might say something about the current state of our brain (see: mush). As part of this week's focus on the brain and the wonderful things it can do, UK retailer GAME is selling some bundles, along with a few games, at a discount to help you get the most out of that wrinkled little guy that rests snugly within your skull.
A grammar school in Melbourne, Australia is testing a program that involves encouraging children to play Nintendo. Where was that when we were in school, huh? Shenanigans! Teacher James Penson thought some of the 5th and 6th grade children could benefit from a fun way to practice math and memory skills, and so he cooked up the idea of using the ubiquitous Dr. Kawashima's Brain Training in the classroom. He contacted Nintendo and they sent 40 DS units to the school for the test program, which has been a resounding success.
While we were navigating the tubes of the intertron today, we stumbled upon the flickr account of one edublogger documenting his mother's birthday and the DS Lite and Brain Training combo gift he bestowed upon her. Personally, it made us feel wonderful to see someone giving, and receiving, the gift of Nintendo.
