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Posts with tag PromotionalConsideration

Promotional Consideration: It pays to have word ability (word smarts)

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

While we've exposed you to sexually-charged promotional materials in the past, much to the disapproval of your uptight parents, the last game we ever expected to feature for its immodest advertising was My Word Coach, a vocabulary trainer due for the DS and Wii this November 6th. Read on for the titillating piece and our analysis on how Ubisoft put together one of the most salacious ads to appear in Nintendo Power in recent memory without baring a single inch of skin.

Continue reading Promotional Consideration: It pays to have word ability (word smarts)

Promotional Consideration: Black Hole Advertising

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

Considering that you've put up with the dozens of posts we've published for Advance Wars: Days of Ruin so far, we're sure you'll forgive us for revisiting War Worlds again so soon with this column. This week, Promotional Consideration examines the print ad Nintendo rolled out in 2003 for Advance Wars 2: Black Hole Rising. Position your units, end your turn, and peek past the break for more text.

Continue reading Promotional Consideration: Black Hole Advertising

Promotional Consideration: Santeria

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

It physically pained us to see Ubisoft's print campaign and European boxart for Jam Sessions, but the publisher came through with its commercial for the recently-released guitar sim. The 30-second spot is broken up into three scenes of alleged teenagers playing and enjoying the game, all of them singing along to Sublime's "Santeria," a track that isn't actually included on the Jam Sessions cart. It's a catchy tune, one we're sure you've heard many times on the radio, and we can see why it was picked for the piece. Continue past the jump for the commercial and this week's installment of Promotional Consideration.

Continue reading Promotional Consideration: Santeria

Promotional Consideration: Drop Dead Zelda

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

Though we featured a number of Zelda commercials earlier this week, like Vanessa Williams, we've saved the best for last. The Legend of Zelda: Link's Awakening, arguably the finest handheld game ever released, had its share of unusual ads, relying on corny rappers and wacky puppetry to sell the ARPG in the US and Japan. In the UK, however, gamers were treated to the slapstick humor of one of Britain's most distinguished comedians.

Continue reading Promotional Consideration: Drop Dead Zelda

Promotional Consideration: COBRAAA!!!

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

"G.I. Joe is the codename for America's daring, highly trained, special mission force. Its purpose: To defend human freedom against COBRA, a ruthless, terrorist organization determined to rule the world."

Continue reading Promotional Consideration: COBRAAA!!!

Promotional Consideration: Mario's DIY signs

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

Giant advertising firms with international clients and extravagant budgets aren't the only people working hard to push their video games on you; small mom-and-pop stores also develop stratagems to attract the casual shoppers who haven't yet decided on what to buy. These sales-generating tactics can be something as simple as putting up a notice about in-demand consoles being in stock, or as annoying as hard-selling you on preorders and magazine subscriptions.

One of our favorite schemes, and the topic for this week's Promotional Consideration installment, relies on setting up homemade signs with creative interpretations of video gaming's most recognizable mascot, Mario. Join us past the post break for some of the interesting Japanese in-store displays that we've come across.

Continue reading Promotional Consideration: Mario's DIY signs

Promotional Consideration: Multi Screen

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

Gunpei Yokoi, the same engineer who would eventually go on to father the Game Boy and Metroid, was riding home one evening on a bullet train when he spotted a bored businessman randomly pressing buttons on an LCD calculator to entertain himself. Believing that commuters would enjoy passing the time with handheld video games, Yokoi soon developed a set of portable gaming systems which also doubled as watches/alarms -- the Game & Watch.

This week, we'll take a look at several ads for the fourth Game & Watch series, the Multi Screen, whose clamshell case and vertically stacked screens would later serve as inspiration for the Nintendo DS's design.

Continue reading Promotional Consideration: Multi Screen

Promotional Consideration: The Ads of War

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

War is a terrible thing -- a malignant disease, as novelist Martha Gellhorn once put it -- but in our boyhood years, we reveled in anything that approximated the battles and bloodshed. When we weren't drafting our G.I. Joes into military service, we were conducting mock battles with our friends (pew pew) or drawing preposterous weapons with a wide array of arbitrary lasers, scopes, and barrels.

This week's edition of Promotional Consideration takes a look at several playful commercials for three war-themed Nintendo DS games. Though war can be hell, you wouldn't know it from how these titles are advertised! Grab your rifle and report for duty past the post break.

Continue reading Promotional Consideration: The Ads of War

Promotional Consideration: Beaning the Red Army

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

With Arc System Works and Milliom [sic] laboring together on a return for the Nekketsu High School Dodgeball Club, we finally have an excuse to bring out our favorite ads for the Super Dodgeball series. Put on your gym clothes, tighten your shoelaces, and run past the break to see what we've been waiting to hit you with.

Continue reading Promotional Consideration: Beaning the Red Army

Promotional Consideration: Underground Brain Training

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

Those of you lucky enough to live in a city with a rapid transit system have likely seen at least one ad for a handheld game during your commutes. After all, what better audience to advertise a portable title to than people who're trapped in a high-speed steel car full of strangers while they wait to be ferried from one spot to another?

In honor of Brain Age 2's release in the states last week, we'll be looking at a few ads we found for Nintendo's educational software that've appeared in transit stations in countries like Canada and France. Join us past the post break for this week's edition of Promotional Consideration.

Continue reading Promotional Consideration: Underground Brain Training

Promotional Consideration: You Can't Do That On Television

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

Commercials that work for European markets aren't always in-line with Nintendo of America's more traditional approach. Join us past the post break to sample a few of the edgier, more risqué TV adverts our friends across the Atlantic have been enjoying.

Continue reading Promotional Consideration: You Can't Do That On Television

Promotional Consideration: Small Waves

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

Instantly recognizable to any gamer worth their salt, Konami's bygone logo and its accompanying chime introduced more classic titles than we can count. When the familiar waves, slanted hourglasses, were retired in 2003, we felt their passing like the death of an old friend. We poured out liquor, fired 21 shots into the air from our Zappers, and bumped Master P's "I Miss My Homies" for days.

Though the logo is now gone, it will certainly never be forgotten ...

Continue reading Promotional Consideration: Small Waves

Promotional Consideration: Reasoning with Rabbids

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

We're cheating a little with this week's ad, as the primary focus of the Rayman Raving Rabbids series has been on the Wii. Keep in mind, though, that Ubisoft promises to make RRR 2 for the DS more like its console counterpart, emphasizing multiplayer party games over platforming, so we're not completely gypping you on this one. Hop past the break to continue.

Continue reading Promotional Consideration: Reasoning with Rabbids

Promotional Consideration: The Buxom Witch Trial [update 1]

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

Grabbing someone's attention while simultaneously providing useful information about a game can be a difficult task, especially when you only have a fraction of screen space to do so. This week, we'll be chewing over several banner advertisements for Luminous Arc, tallying their strengths and, more often than not, shortcomings. Join us past the break for more site ads from both ourselves and Atlus.

Continue reading Promotional Consideration: The Buxom Witch Trial [update 1]

Promotional Consideration: America's toughest commandos

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

Considering all the coverage we've given Contra 4 this past month, it was only a matter of time before the run-and-gun series somersaulted into one of our columns. This week's edition of Promotional Consideration rummages through the attic of years long past, pulling out two moth-eaten Contra ads from our faraway youth. Reminisce with us past the break.

Continue reading Promotional Consideration: America's toughest commandos

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