The DS Life / Promotional Consideration: Leopard print ad

Posted Oct 8th 2008 11:59PM by Eric Caoili
Filed under: The DS Life, Promotional Consideration

Yes, two columns for the price of one! The price, of course, being nothing.

This week's installment of The DS Life / Promotional Consideration looks at an advertisement for Mystery Case Files: Millionheir that ran in several "mainstream" publications like celebrity gossip magazines In Touch Weekly and Us Weekly. The print piece features Ugly Betty's America Ferrera and sub-Saharan Africa's leopard. Surprisingly, the latter doesn't maul the former, despite the ESRB's "violent references" warning.

Continue reading The DS Life / Promotional Consideration: Leopard print ad

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Rumor: New Pokemon creatures revealed

Posted Aug 7th 2008 5:14PM by David Hinkle
Filed under: Rumors

Supposedly, the image on your right are silhouettes of new pocket monsters set to premiere in Nintendo's upcoming cash generator Pokemon Platinum. For those of you with very good sight, that would be them to the right of this text right here.

Japanese site blue skY is reporting that this image is an advertisement from a Toys R Us in Japan. We'd like to comment further, but up until today, we didn't know there were Toys R Us chains in Japan. For those of you who're Pokemaniacs, care to comment on these?

Do they resemble the shapes of other Pokemon?

[Via Go Nintendo and Pokemon Platinum]

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Promotional Consideration: Wagon Wheels' March

Posted Jul 27th 2008 3:30PM by Eric Caoili
Filed under: Promotional Consideration

It seems as if it wasn't that long ago when rumors of Dragon Quest IV: Chapters of the Chosen coming stateside first appeared, querying our next command. But here we are, less than two months away from the 3D remake's September 16 release, and Square Enix already has its marketing engine for the game running. The publisher has certainly done its part to push summer along by keeping the past couple of months busy with quality releases.

This week's edition of Promotional Consideration pulls out a page from the latest issue of Nintendo Power to bring you Square Enix's new DQIV ad. Join us past the post break!

See also: A Dragon Quest IV comic strip draws near! Command?

Gallery: Dragon Quest IV

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Promotional Consideration: Circuit City savings with Cecil

Posted Jul 20th 2008 9:30PM by Eric Caoili
Filed under: Sales, Promotional Consideration

This week's installment of Promotional Consideration comes with an excellent bonus -- a Circuit City deal for the Final Fantasy IV remake, which ships to stores next week. The electronics retailer is offering a $10 gift card with any purchase of the 3D RPG, on- and offline. Factor in free-shipping for orders totaling over $24, and this makes up for "the Square Enix tax," that extra $10 the publisher often adds to its DS games.

Now that we've done our part to sell the game to you, let's look at how Square Enix has been pushing Final Fantasy IV.

Gallery:

Final Fantasy IV

Continue reading Promotional Consideration: Circuit City savings with Cecil

Nintendo Power DS mockup just a NIS advertising 'edit'

Posted Jul 9th 2008 5:00PM by Candace Savino
Filed under: News

Remember the crazy ad in Nintendo Power (pictured above) that "hinted" at a DS redesign? (You should; we only posted about it two days ago, silly rabbits.) It turns out that the poor Photoshop job is nothing to speculate about, as NIS America only "placed screenshots on a DS backing to emphasize the platform, and edited them for effect." Now, we never took Marketing 101, but that seems like somewhat misleading advertising to us.

NIS America's marketing guru Nao Zook apologized for any confusion that the picture may have caused, stating that there is no widescreen DS in the works (to her or the company's knowledge). So, you can rest assured (or at least hold your breath until E3) that you won't have to pony up the cash for yet another DS.

Gallery: Nintendo DS mockups

Gallery: Disgaea

Promotional Consideration: Tactical advertisements

Posted Jun 22nd 2008 8:00PM by Eric Caoili
Filed under: Video, Promotional Consideration

Did you forget that Final Fantasy Tactics A2: Grimoire of the Rift ships in North America this week? We wouldn't be surprised if you did, as, aside from two magazine advertisements, Square Enix hasn't done much to promote the SRPG sequel.

In fact, unless we've missed something, the only two handheld game commercials Square Enix has aired in the U.S. since the GBA were for the Final Fantasy III remake and Dragon Quest Monsters: Joker -- Mario Hoops 3-on-3 doesn't count. That's a shame considering how creative the original Final Fantasy Tactics Advance commercial was!

Bring your mages, ninjas, and gunners past the break for the GBA clip and the two FFTA2 magazine pieces we mentioned above!

Gallery: Final Fantasy Tactics A2

Continue reading Promotional Consideration: Tactical advertisements

Band Brothers DX enlists Japanese celebrity for commercial

Posted Jun 12th 2008 1:15PM by David Hinkle
Filed under: Video

Nintendo of Japan's DS site has a new commercial up for Band Brothers DX. With the title due for release in Japan on the 26th of this month, Nintendo is putting on its marketing hat and showing a new ad to Japanese gamers.

Nintendo has enlisted the aid of Japanese celeb Thelma Aoyama to help them promote the title. If you're clueless as to who she is, then you probably don't live in Japan and should check out this Wikipedia page.

Sadly, like most Japanese advertisements, this one is way too short and doesn't show enough gameplay.

Gallery: Band Brothers DX

Promotional Consideration: The Usual Suspects

Posted Jun 1st 2008 4:30PM by Eric Caoili
Filed under: Promotional Consideration

This week's creative but confusing installment comes from Leo Burnett Milan, the same advertising firm behind "Communion Day," the first Promotional Consideration ad (and one of the smartest) we ever featured. The print piece presents a police lineup of criminals and ne'er-do-wells, suspects for an unspecified crime -- really, it's less of a "whodunit" than it is a "what does it mean?" Step past the post break and peer through this one-way mirror to solve the mystery yourself!

Continue reading Promotional Consideration: The Usual Suspects

Final Fantasy IV ads remind us: CG is great

Posted Dec 19th 2007 12:45PM by JC Fletcher
Filed under: Video, Imports

Continue reading Final Fantasy IV ads remind us: CG is great

More Brain Training ads in the wild

Posted Nov 26th 2007 10:45PM by Alisha Karabinus
Filed under: Fan stuff

Looks like Nicole Kidman's European campaign for More Brain Training is still going strong -- at least, in the city of Dordrecht in South Holland. Even through the reflection of the train station on the glass, her concentration is clear ... but hey, she's got to get that brain age down somehow.

Head over to Flickr to see Arjan in't Veld's full-sized picture, and feel free to let us know when you start seeing Patrick Stewart pop up everywhere on behalf of the DS. There can never be enough Patrick Stewart!

DS Daily: Ad power

Posted Nov 26th 2007 9:00AM by Alisha Karabinus
Filed under: DS Daily

Every week, we take a look at interesting, rare, or international Nintendo ads, but today, we want to talk about the more mundane, every day variety -- specifically, the ones you see. Where do you see them? We ask because, in our experience, Wii advertising is much more widespread, but it could be just where we happen to be looking. Where do you see DS commercials or print ads? Do you think they're effective?

Patrick Stewart to star in new DS ads? Make it so!

Posted Nov 1st 2007 12:20PM by Eric Caoili
Filed under: News

Nintendo was wise to sign Nicole Kidman up last summer for its DS advertisements across the Atlantic, pushing Brain Age to the casual market with the international movie star's image. According to Nintendo UK's marketing director, Dawn Paine, the company will further broaden its target audience by recruiting Patrick Stewart, an intergalactic movie star, for its upcoming campaign.

Several other British celebrities have also been called on for Nintendo's holiday season Touch Generations commercials -- Julie Walters (Molly Weasley in the Harry Potter films), Phillip Schofield, Fern Britton, Zoe Ball, and Johnny Ball -- but none of them can claim to match the starship captain's list of accolades. As Jean-Luc Picard, he facilitated first contact encounters with over a dozen alien races and saved humanity several times over during his Star Trek: The Next Generation tenure. Hopefully, Nintendo UK will be able to successfully leverage his skills as a diplomat to sell you its training games.

Promotional Consideration: COBRAAA!!!

Posted Sep 30th 2007 6:00PM by Eric Caoili
Filed under: Promotional Consideration

Continue reading Promotional Consideration: COBRAAA!!!

From Face Training and yoga to the world

Posted Sep 11th 2007 1:10PM by Alisha Karabinus
Filed under: Features

We couldn't help but giggle when we saw this article on "facial yoga" that described it as the hot new craze. It's certainly not new to us DS hipsters; after all, we've already got a game dedicated to stretching and firming our faces, and since the practice is apparently the latest it-exercise (despite being around for years, much like regular yoga), it seems likely that Otona no DS Kao Training may sweep in on the heels of Let's Yoga and hit the United States.

Of course, then the real question becomes: will Nintendo (and others, like Konami, the company behind Let's Yoga) start to change the way they advertise the DS in the United States? We can't help but wonder if it seems unlikely; after all, we still have no official "face" for Brain Age beyond our favorite disembodied head, and it's rare that we see advertisements for our favorite piece of hardware on the scale that we see those for the Wii.

Continue reading From Face Training and yoga to the world

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