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Promotional Consideration: Having word ability continues to pay

Posted Nov 4th 2007 4:30PM by Eric Caoili
Filed under: Promotional Consideration

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

In last week's edition of Promotional Consideration, we snickered over Ubisoft's scandalous My Word Coach ad, reveling in the juvenility of its baseball/sex metaphor. Imagine our surprise and mirth when we stumbled upon another printed piece promoting the vocabulary trainer, this time targeted at women! While not even half as bawdy as its brother, nor as clever, this advertisement still has some qualities worth examining.

Continue reading Promotional Consideration: Having word ability continues to pay

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