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Ubisoft 's double standard for awful game titles


Ubisoft's Imagine Babies is part of its Imagine series of presumably budget games for girls ages 6 to 14 years old. And what do little girls like? Cooking, clothes, and taking care of animals and babies, of course!

As troublingly insulting as the thinking behind the Imagine series is, the execution of the products is even more so. Take the UK Imagine Babies boxart seen here (and everywhere from Play.com to NeoGAF), complete with iStockphoto watermarks still in place. Could less money or effort have been put into this? Your commitment to young female gamers is apparent, Ubisoft. Also, isn't this one of those cases in which playing with dolls might be better accomplished with actual dolls? After all, we expect there's a reason Nintendo debuted Nintendogs and not Nintenkids, teenage pregnancy rates and the horror of starving babies aside.

Continue reading Ubisoft 's double standard for awful game titles

Fashionistas fawn over new screenshots

Considering the popularity of Project Runway -- and yes, we admit to being avid fans of the show and Tim Gunn's flair -- we're surprised that more games like Fashion Designer: Style Icon haven't been announced for the DS.

Scheduled for release this November, the sim takes young designers through fashion school, offering opportunities for graduates to "start a workshop, accept private design contracts, supply small boutiques, and set up mail order companies." That's a lot more depth than we would've expected from a game with such a pink-and-purple-dominated palette!

We doubt there'll be any online functionality, but developer Creative Patterns promises to include multiplayer "design-offs" where you can battle your friends on the catwalk. "Carry on" and "make it work" while you check the gallery for three new Fashion Designer: Style Icon screenshots.

Gallery: Fashion Designer: Style Icon

The DS: your portal to fashion design

Ubisoft seems to really hope that legions of non-Japanese girls will materialize, frenetically demanding to be allowed to design their very own fashion line -- just as soon as they're finished with their Horsez, that is. They've announced Fashion Designer, a game that allows players to -- you guessed it -- design their own outfits and accessories, and send models catwalking out for praise.

Eventually, a Love and Berry-style frenzy really is going to take root among younger girls outside Japan, but we're not sure this is going to be it. If nothing else, however, it's nice to see that Ubisoft is really trying to keep up with Nintendo's market expansion. We may not love everything they're producing, but we admire the effort. High five! Though perhaps a little eyelash-flutter may be more appropriate here.

Gallery: Fashion Designer: Style Icon

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This Month's New Games

Name Date
Bleach: Dark Souls
Oct 6
Legend of Kage 2
Oct 6
Crash: Mind Over Mutant
Oct 6
Spectrobes: Beyond the Portals
Oct 6
My Japanese Coach
Oct 14
Korg DS-10
Oct 14
Naruto: Path of the Ninja 2 Oct 14
FIFA Soccer 09 Oct 14
Populous Oct 14
Rock Revolution
Oct 14
Castlevania: Order of Ecclesia
Oct 21
Theresia
Oct 21
Spider-Man: Web of Shadows Oct 21
Away: Shuffle Dungeon
Oct 21
Tornado
Oct 21
Spyro: Dawn of the Dragon
Oct 21
What's Cooking? With Jamie Oliver Oct 21
MySims Kingdom
Oct 28
Ninjatown Oct 28

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