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Promotional Consideration: Behind the boxart



Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

We spend a lot of time analyzing boxart, partly because many consumers are first introduced to a game by its cover, and partly because we're people with odd interests. We've brought in designer and illustrator Julie Giles to give us some insight on the packaging process. Julie has worked with Konami to lay out the covers for titles in the Castlevania and Metal Gear series. She also helped put together the award-winning Castlevania 20th Anniversary package, arguably the finest preorder offering for a Nintendo DS release.

Are you ever curious about how your favorite boxart pieces were put together? Or what decisions influenced a particular cover's look? Read on for our interview!

Continue reading Promotional Consideration: Behind the boxart

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