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Ubisoft imagines better boxart


We are pleased with Ubisoft right now. We won't lie; our goodwill is mostly the result of the incredible Jam Sessions and the fact that Ubisoft is taking a big risk in releasing it.

However, even within the context of something we're not pleased about in general, we can find reason to praise the company. Specifically, the terrible, stock-photo-bearing boxarts for their Imagine series. Ubisoft has redesigned the cover art for the series, switching out the fonts, losing the bubble-based layout, and replacing the images with something presumably not pulled from an iStockPhoto preview image.

Absolutely the best thing to come out of this development is the accompanying NeoGAF thread, which has been loaded with absolutely hilarious (and, occasionally, vaguely NSFW) Photoshops. Just look at those, and the new official boxarts, and not the screenshots of Imagine Babyz.

Ubisoft 's double standard for awful game titles


Ubisoft's Imagine Babies is part of its Imagine series of presumably budget games for girls ages 6 to 14 years old. And what do little girls like? Cooking, clothes, and taking care of animals and babies, of course!

As troublingly insulting as the thinking behind the Imagine series is, the execution of the products is even more so. Take the UK Imagine Babies boxart seen here (and everywhere from Play.com to NeoGAF), complete with iStockphoto watermarks still in place. Could less money or effort have been put into this? Your commitment to young female gamers is apparent, Ubisoft. Also, isn't this one of those cases in which playing with dolls might be better accomplished with actual dolls? After all, we expect there's a reason Nintendo debuted Nintendogs and not Nintenkids, teenage pregnancy rates and the horror of starving babies aside.

Continue reading Ubisoft 's double standard for awful game titles

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