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Posts with tag nokia

Promotional Consideration: Come As You Are

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

If you missed our spotlight on Leo Burnett's "Communion Day" ad last Sunday, make sure to give it a glance. Even if you've already skimmed through our words on the award-winning piece, we've updated our summation with some insight from art director Rosemary Collini Bosso.

This weekend's installment of Promotional Consideration takes a critical eye to an unconvincing ad that might actually drive away consumers. Read on for more details.

Continue reading Promotional Consideration: Come As You Are

Look out, Nintendo -- the N-Gage is coming (again)

Since failing in a spectacular fashion is so much fun that they wanted to do it again, Nokia is gunning hard for their second generation N-Gage, according to UK site Pocket Gamer. If you haven't been following the story, this time Nokia's not attempting to make a dedicated handheld-phone hybrid, but rather a platform for gaming that can be used with their N-series smart phones. Is that a better recipe for success? It will depend on the execution, of course, but apparently Nokia's been meeting with some big developers lately and they have plans to reveal the platform at next month's Game Developers Conference.

They are, obviously, fixing some of last round's mistakes; if there's no dedicated handheld and the service is supported by downloadable games, then gamers will have no reason to complain about having to completely dismantle the device just to change games. On the other hand, we figure it's probably safe to assume that most gamers with smart phones already have a handheld they love and cherish, so at best this may free up a pocket. What do you think, DS gamers? While a download service would certainly be a nice thing to have on our handheld (we're looking at you, Virtual Console), is the new N-Gage platform a threat to our dual-screened beauty?

Nokia re-entering handheld gaming arena, looks to beat Sony and Nintendo

Nokia, those folks responsible for the near-useless N-Gage system, have apparently learned from their mistakes and are looking to take consumers away from Sony's PSP and Nintendo's DS. According to the company, publishers and developers have already signed on with their next-gen wave of mobile phones. According to Nokia's head of games for UK and Ireland Martin O'Driscoll, gamers will be forced to choose between Nokia, Sony's PSP, or Nintendo's DS:

"The consumer will have to make a decision: does he wants a standalone gaming device with a limited browsing capability or a phone with an MP3 player, a camera and a bloody good games platform? I think consumers will be prepared to spend £300 on a phone that offers all those different things rather than £100 to £150 for a standalone games machine."

So how do you feel? Given the DS' library of excellent games, something we've always thought made the platform, should it really feel threatened by a company's second attempt at creating a viable handheld platform? Even one that will, supposedly, have twice the amount of features for almost twice the money?

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