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Promotional Consideration: The Usual Suspects



This week's creative but confusing installment comes from Leo Burnett Milan, the same advertising firm behind "Communion Day," the first Promotional Consideration ad (and one of the smartest) we ever featured. The print piece presents a police lineup of criminals and ne'er-do-wells, suspects for an unspecified crime -- really, it's less of a "whodunit" than it is a "what does it mean?" Step past the post break and peer through this one-way mirror to solve the mystery yourself!

Continue reading Promotional Consideration: The Usual Suspects

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