Posts with tag promotionalconsideration
Posted Nov 25th 2007 4:00PM by Eric Caoili
Filed under: Promotional Consideration
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.
As of October of this year, Nintendo of America relinquished its hold of
Nintendo Power and handed over publishing duties to Future US, the same media corporation behind the official Xbox and PlayStation magazines. Two issues into the transition,
Nintendo Power's writing staff and format haven't changed much, but the number of ads certainly has!
Continue reading Promotional Consideration: Advertising with Power
Posted Oct 14th 2007 5:15PM by Eric Caoili
Filed under: Promotional Consideration
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.
It physically pained us to see Ubisoft's
print campaign and
European boxart for
Jam Sessions, but the publisher came through with its commercial for the recently-released guitar sim. The 30-second spot is broken up into three scenes of alleged teenagers playing and enjoying the game, all of them singing along to Sublime's "Santeria," a track that isn't actually included on the
Jam Sessions cart. It's a catchy tune, one we're sure you've heard many times on the radio, and we can see why it was picked for the piece. Continue past the jump for the commercial and this week's installment of Promotional Consideration.
Continue reading Promotional Consideration: Santeria
Posted Oct 7th 2007 12:00PM by Eric Caoili
Filed under: Promotional Consideration
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.
Though we featured a number of Zelda commercials
earlier this week, like Vanessa Williams, we've saved the best for last.
The Legend of Zelda: Link's Awakening, arguably the finest handheld game ever released, had its share of unusual ads, relying on corny rappers and wacky puppetry to sell the
ARPG in the US and Japan. In the UK, however, gamers were treated to the slapstick humor of one of Britain's most distinguished comedians.
Continue reading Promotional Consideration: Drop Dead Zelda
Posted Sep 23rd 2007 6:15PM by Eric Caoili
Filed under: Promotional Consideration
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.
Giant advertising firms with international clients and extravagant budgets aren't the only people working hard to push their video games on you; small mom-and-pop stores also develop stratagems to attract the casual shoppers who haven't yet decided on what to buy. These sales-generating tactics can be something as simple as putting up a notice about in-demand consoles being in stock, or as annoying as hard-selling you on
preorders and magazine subscriptions.
One of our favorite schemes, and the topic for this week's Promotional Consideration installment, relies on setting up
homemade signs with creative interpretations of video gaming's most recognizable mascot, Mario. Join us past the post break for some of the interesting Japanese in-store displays that we've come across.
Continue reading Promotional Consideration: Mario's DIY signs
Posted Sep 16th 2007 6:00PM by Eric Caoili
Filed under: Promotional Consideration
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.
Gunpei Yokoi, the same engineer who would eventually go on to father the
Game Boy and
Metroid, was riding home one evening on a bullet train when he spotted a bored businessman randomly pressing buttons on an LCD calculator to entertain himself. Believing that commuters would enjoy passing the time with handheld video games, Yokoi soon developed a set of portable gaming systems which also doubled as watches/alarms -- the Game & Watch.
This week, we'll take a look at several ads for the fourth Game & Watch series, the Multi Screen, whose clamshell case and vertically stacked screens would later serve as inspiration for the Nintendo DS's design.
Continue reading Promotional Consideration: Multi Screen
Posted Sep 9th 2007 7:00PM by Eric Caoili
Filed under: Promotional Consideration
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.
War is a terrible thing -- a malignant disease, as novelist Martha Gellhorn once put it -- but in our boyhood years, we reveled in anything that approximated the battles and bloodshed. When we weren't drafting our G.I. Joes into military service, we were conducting mock battles with our friends (pew pew) or drawing preposterous weapons with a wide array of arbitrary lasers, scopes, and barrels.
This week's edition of Promotional Consideration takes a look at several playful commercials for three war-themed Nintendo DS games. Though war can be hell, you wouldn't know it from how these titles are advertised! Grab your rifle and report for duty past the post break.
Continue reading Promotional Consideration: The Ads of War
Posted Aug 26th 2007 9:00PM by Eric Caoili
Filed under: Promotional Consideration
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.
Those of you lucky enough to live in a city with a rapid transit system have likely seen at least one ad for a handheld game during your commutes. After all, what better audience to advertise a portable title to than people who're trapped in a high-speed steel car full of strangers while they wait to be ferried from one spot to another?
In honor of
Brain Age 2's release in the states last week, we'll be looking at a few ads we found for Nintendo's educational software that've appeared in transit stations in countries like Canada and France. Join us past the post break for this week's edition of Promotional Consideration.
Continue reading Promotional Consideration: Underground Brain Training
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