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A year of Promotional Consideration



Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

The titling of this post is a bit of a misnomer, as we didn't start this column until early July, so it's more of a "half-year of" piece. No, you jerks, the humor in us beginning our Promotional Consideration retrospective on a disappointing note isn't lost on us.

Still, with 26 articles now behind us, one every week since this feature's inception, we've written enough of these to develop a few that are actually worth reading. We've picked out our five favorite Promotional Consideration posts of 2007, carefully hiding them after the post break, that magical realm where anything seems possible.

Continue reading A year of Promotional Consideration

Promotional Consideration: Mario's DIY signs

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

Giant advertising firms with international clients and extravagant budgets aren't the only people working hard to push their video games on you; small mom-and-pop stores also develop stratagems to attract the casual shoppers who haven't yet decided on what to buy. These sales-generating tactics can be something as simple as putting up a notice about in-demand consoles being in stock, or as annoying as hard-selling you on preorders and magazine subscriptions.

One of our favorite schemes, and the topic for this week's Promotional Consideration installment, relies on setting up homemade signs with creative interpretations of video gaming's most recognizable mascot, Mario. Join us past the post break for some of the interesting Japanese in-store displays that we've come across.

Continue reading Promotional Consideration: Mario's DIY signs

DS Daily: The signing

His signature rocks.Yesterday's eBay treasure-find got us thinking. We tend to idolize certain figures in the gaming world, even if they happen to just be suave business men. And don't get us wrong, Iwata-san is the very definition of a ladies' man. But in all the realm of gaming, from players to publishers, who would you want to sign your DS?

Bonus points if you don't pick Miyamoto, but, uh, we totally pick Miyamoto. I mean, he deserves it, right? And he's got such a cool signature.

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