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Posts with tag star-trek

Promotional Consideration: On screen(s)!

Posted Nov 11th 2007 3:45PM by Eric Caoili
Filed under: Fan stuff, Video

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

As we posted two weeks ago, Nintendo UK has commissioned Patrick Stewart for its latest round of commercials for casuals. The company's previous celebrity-starred ads, featuring Nicole Kidman and Chris Tarrant as spokespersons, propelled Brain Training sales in Europe to heights the US releases still haven't matched.

We tracked down the Starfleet Captain's new Brain Training advertisement and put it up for your viewing pleasure. We haven't left it at just that, though. Plot a course past the post break, warp 9!

Continue reading Promotional Consideration: On screen(s)!

Patrick Stewart to star in new DS ads? Make it so!

Posted Nov 1st 2007 12:20PM by Eric Caoili
Filed under: News

http://www.gamespot.com/news/6181949.html

Nintendo was wise to sign Nicole Kidman up last summer for its DS advertisements across the Atlantic, pushing Brain Age to the casual market with the international movie star's image. According to Nintendo UK's marketing director, Dawn Paine, the company will further broaden its target audience by recruiting Patrick Stewart, an intergalactic movie star, for its upcoming campaign.

Several other British celebrities have also been called on for Nintendo's holiday season Touch Generations commercials -- Julie Walters (Molly Weasley in the Harry Potter films), Phillip Schofield, Fern Britton, Zoe Ball, and Johnny Ball -- but none of them can claim to match the starship captain's list of accolades. As Jean-Luc Picard, he facilitated first contact encounters with over a dozen alien races and saved humanity several times over during his Star Trek: The Next Generation tenure. Hopefully, Nintendo UK will be able to successfully leverage his skills as a diplomat to sell you its training games.

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