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Joystiq presents

Girl Gamer magazine thinks it's still the 1950s

Attention female readers of DS Fanboy! You know how you're ALWAYS thinking about nothing else but pink things, cooking, and raising cute ickle babies? Well, Nintendo is, like, TOTALLY on your wavelength! The company has just teamed up with publisher Future to launch gaming magazine Girl Gamer in the UK, and it won't cost you a penny, meaning you can save for those divine shoes that you just have to have or you'll die.

The 32-page magazine is being given away with the latest copies of Bliss and Mizz, two of the UK's most popular girl's titles, and is yet further evidence that Nintendo is completely in touch with female gamers. Just look at the cover: pink things? Check! Cooking? Check! Babies? Check!

[Via press release]

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Reader Comments (Page 2 of 6)

Sean21

1-30-2008 @ 5:23PM

Sean said...

Is there anything in there about IMAGINE BABYZ? T_T

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Brittany22

1-30-2008 @ 5:47PM

Brittany said...

Lame

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Kam23

1-30-2008 @ 5:58PM

Kam said...

Why? .. just... why?

Reply

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Matdredalia24

1-30-2008 @ 6:25PM

Matdredalia said...

To borrow from my male gaming counterparts, since, ya' know, female gamers obviously would never come up with something this righteous and violent (SARCASM)....

This magazine needs to

Die
In
A
Fire

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shel25

2-14-2008 @ 6:22PM

shel said...

It probably will.

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Nukie26

1-30-2008 @ 6:28PM

Nukie said...

Nasty blue eye shadow...check.

Icky dark nail polish...check.

1980's feathered bangs...check.

This girl is some kind of time traveler. How in the world did she get a DS from the future?

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Gadget27

1-30-2008 @ 7:02PM

Gadget said...

Maybe the people who created this are A) male and B) have never known any RL women? Someone get a copy so we can see what's in it. It can't REALLY be full of babies, cooking and Nintendogs....can it?

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dismeeir28

1-30-2008 @ 7:20PM

dismeeir said...

stop pretending it won't be, it will only cause problems and lulz later

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nicole29

1-30-2008 @ 9:08PM

nicole said...

facepalm.jpg

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Ben30

1-30-2008 @ 9:51PM

Ben said...

All you people spazzing out about this--check out the magazines this comes with. In fact, let me quote from the website of one of them:

"Our fab freebie this fortnight is a double lip gloss in girly pinks and subtle oranges. It comes in a cute tin, designed especially by our cool mizz art team! This shiny gloss will look gorge with a hint of blusher and a coat of clear mascara. You’ll definitely get your crush’s attention - go get ‘em gals!"

This isn't being aimed at women, or even mature younger girls--it's aimed at young girly girls who DO like makeup and crushes and baking and babies and pink things. With that in mind, this seems perfectly suitable for that audience.

So, basically, it's not FOR you.

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GenoBoost31

1-30-2008 @ 11:03PM

GenoBoost said...

Totally agree with Ben on this one. Look at the magazine's this mini-magazine comes with. They are girly girl magazines. not hardcore gamer magazines!

Nintendo is clearly trying to pander to the market that already reads these magazines, not to females who already play video games.

Look at this site, I'm pretty sure they aren't speaking to the same girls who frequent this site.
http://www.mizz.com/obj/index.php

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Brello32

1-30-2008 @ 11:32PM

Brello said...

@ben

Hey look, someone who understands. Not sure why everyone jumps on this mini-magazine's case before they even know who's hands it will fall into. Though I admit, it still seems directed at an audience below age 10.

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Gadget33

1-31-2008 @ 2:02PM

Gadget said...

Yeah good point...so where's the magazine for Nintendo FanWimmin then?!

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Monodi34

2-11-2008 @ 9:38PM

Monodi said...

Hahahahaa Gross

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Shinshoko35

1-30-2008 @ 10:01PM

Shinshoko said...

Female gamer here. Sure, Cooking Mama was fun to spend time on, but I didn't buy my DS for it. More like FF3, EO, Phoenix Wright, Trauma Center. Oh joy for stereotypes that always bring a smile to my face. =)

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Brello36

1-30-2008 @ 11:27PM

Brello said...

I'm going to go out on a limb here and guess that you don't subscribe to the little girl magazines it comes with, either?

(cooking mama for the win)

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MeLeNaS37

1-31-2008 @ 3:39AM

MeLeNaS said...

Another girl gamer here. And I agree with Shinshoko: I do like *girly* games such as Cooking Mama or Animal Crossing. But that doesn't prevent me from playing other more *boyish* games that I enjoy the same - or even more. And magazines like this don't seem to get the point. Whatever!

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jgoreham38

1-31-2008 @ 4:45AM

jgoreham said...

Interesting, I'm sure if tween mags had come with a NINTENDO MAGAZINE when I was a tween I totally would have picked them up :) I'm going to seek this out in town today so I can blog about it, lol

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RootiePatootie39

1-31-2008 @ 3:28PM

RootiePatootie said...

OK..so after I read and re-read this and drank a bottle of Pepto Bismol I had to write SOMETHING. I want to KILL Nintendo for this idea. I NEVER liked pink, deep, dark red rocks my world of color, and although I'm thrilled when others have them, babies haven't entered my life (and at my age, won't) and I gave up cooking two husbands ago and bless my freezer and microwave every day. I gotta give OGHC a heads up on this if they haven't seen it yet and hear what SHE has to say about this *rolls eyes*

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RootiePatootie40

1-31-2008 @ 3:32PM

RootiePatootie said...

Oh, and to add to this, my hubby has found he's getting a kic out of AC:WW and has watched me play, and given advice, on Diner Dash (which I play on my cell or PC only so far). He also compliments me on my playing abilities with my high level fighter in the MMO we both play since he never could get the hang of playing a fighter tank (although he rocks as a battlemage). The day of stereotypes is long gone and I hate, just HATE seeing something like this promoting it.

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