In the game, two siblings are given three years to restore an inherited toy shop to a profitable state. Each day (five to ten minutes), you talk to the customers, meet the townspeople, fix up your store (including appropriate seasonal decorations) and -- most importantly -- make toys. The appropriate stock of toys will make customers happy, and they'll come back and spend more money.
The Harvest Moon comparison makes the game sound especially interesting. Why don't more companies make that kind of game? And why not move it off the farm? We like toys, much more than we like farming.
Gallery: Toy Shop