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Joystiq presents

Strong DS sales mean supply shortage to UK


if you ever keep an eye on sales data in the far-off lands of Not Japan, then perhaps you know that the world loves the DS. It's just a great handheld system, no further explanation necessary. In the UK, the portable gaming system is selling as if it were the year-end holidays in the country, causing a bit of a strain on Nintendo's supply of handhelds to the region.

"What we sold last week on DS is what previously would have been sold in November ­– so hopefully retail will understand that it is presenting stock challenges for us," explains Nintendo's marketing director Dawn Paine. Yet the problem of keeping product out there on shelves is a problem for Nintendo at the moment, they couldn't be happier with the continued success. "But three years down the road from launch, the fact that our hardware sales are increasing is very pleasing." The one place you're still not allowed to have one, however, is prison.

Any of our UK readers notice the shops lacking DSes on their shelves?

[Via Go Nintendo]

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