Remember the cringeworthy trailer that was used to introduce Guitar Hero: On Tour to a breathless world? Well, now some people -- innocent members of the public, we might add -- have relived that nightmare for real.
To promote its already wildly successful music game in the UK, Activision rented a busker's spot in the Covent Garden district of London (a location famous for its street performers) and proceeded to encourage passers-by to strum out a few notes on the title as onlookers watched, occasionally with expressions of amusement, but more often looking disinterested and distracted. Hit the gallery for more shots of brave performers being watched by bored people.
Gallery: Guitar Hero: On Tour
[Via press release]