Yes, two columns for the price of one! The price, of course, being nothing.
This week's installment of The DS Life / Promotional Consideration looks at an advertisement for Mystery Case Files: Millionheir that ran in several "mainstream" publications like celebrity gossip magazines In Touch Weekly and Us Weekly. The print piece features Ugly Betty's America Ferrera and sub-Saharan Africa's leopard. Surprisingly, the latter doesn't maul the former, despite the ESRB's "violent references" warning.
It's an interesting approach, showing how a portable game can transform your surroundings into something more enticing, like a film set that's been turned into a Highlights-style Hidden Pictures. I'm not sure what a viking helmet has to do with whatever crime America is solving, though -- perhaps it's a fashion one.
I'm not sure why the leopard is there, but I'm glad that he is.
The DS Life is a weekly feature in which we scour the known world for narrative images of Nintendo's handheld and handheld gamers. If you have a photo and a story to match it with, send both to thedslife at dsfanboy dot com.
Reader Comments (Page 1 of 1)
10-09-2008 @ 3:03AM
m0nk3y said...
C'mon, everybody knows that millionaires keep exotic animals as pets. I myself have a pack of trained attack koalas!
I like this Life/PC crossover, I really do, but I miss the poignancy of the normal DS Life. I mean, we're Nintendo fans, full of passion and emotion, we need our heart-strings pulled... :)
Reply