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Posts with tag James-Gale

DS success prompts the Girl's Guide to Gaming

The video game industry may be dominated by males, but that isn't stopping British publisher Black Dog Media from releasing the first Girl's Guide to Gaming. This strategy guide is marketed specifically to those of the female persuasion, and focuses its coverage on DS games that appeal to many girl consumers.

According to Black Dog publisher James Gale, Nintendo has helped pull the video game industry away from a "boy's only" mentality. Gale recently told MCV "By marketing the Nintendo DS as a console for the entire family whilst Sony pushed the PSP as the latest new cool 'boy toy,' the battle between the two was over before it could begin. Nintendo didn't want to fight over the same demographic as Sony, so they created a complete [sic] new one, a market in which it wasn't only boys that played games."

We're glad to see girls getting more notice as gamers, even though this guide won't appeal to the more hardcore crowd. At the very least, the Girl's Guide isn't as insulting as some marketing schemes we've seen. Even so, it's clear that Nintendo has brought many girl gamers into the mix, which is definitely a good thing.

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