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Posts with tag aarp

Nintendo booth tour at AARP event


Siliconera was on-hand during the recently-concluded AARP sponsored event [email protected]+ to document Nintendo's booth setup and how the public were receiving Nintendo's products. With a Wii display featuring Wii Sports: Bowling, as well as a section of DS Lites featuring Brain Age, Nintendo's flagship Touch Generations title, there were many a reason for attendees to stop by.

The Brain Age section also featured a tournament throughout the show where the winner received a free DS Lite (color unspecified) along with a copy of Brain Age. While Siliconera focused more on the Wii display and the steady audience it received, we're sure the "dangling carrot" of a free DS Lite and Brain Age attracted a few folks to the DS section, as well.

Nintendo attends AARP event to recruit older gamers


Over in the Technology section of New York Times, a story talking about Nintendo's first-ever appearance at the annual [email protected]+ event this past weekend, which is sponsored by the AARP and was held in Anaheim CA, shows Nintendo's commitment to hooking in the older demographic. The event, which attracted over 20,000 attendees, not only featured products for older Americans, but also discussion panels and celebrities.

Bruce Sanders, AARP's director of national events, says that technology is showing a stronger presence at the event, stating that a total of 18 tech companies were present this year, with only 10 present at the show in Las Vegas during 2004. The 2005 show, which was planned to be held in New Orleans, was cancelled due to Hurricane Katrina.

While the event, for Nintendo, showed them focusing more on their upcoming Wii console, the strides made through their popular DS handheld, including its Touch Generation line-up of games, made it possible for the company to even think they could gain such a large share of the market.

[Thanks Ian!]

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