Gunpei Yokoi, the same engineer who would eventually go on to father the Game Boy and Metroid, was riding home one evening on a bullet train when he spotted a bored businessman randomly pressing buttons on an LCD calculator to entertain himself. Believing that commuters would enjoy passing the time with handheld video games, Yokoi soon developed a set of portable gaming systems which also doubled as watches/alarms -- the Game & Watch.
This week, we'll take a look at several ads for the fourth Game & Watch series, the Multi Screen, whose clamshell case and vertically stacked screens would later serve as inspiration for the Nintendo DS's design.
