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Posts with tag leo-burnett

Promotional Consideration: The Usual Suspects



This week's creative but confusing installment comes from Leo Burnett Milan, the same advertising firm behind "Communion Day," the first Promotional Consideration ad (and one of the smartest) we ever featured. The print piece presents a police lineup of criminals and ne'er-do-wells, suspects for an unspecified crime -- really, it's less of a "whodunit" than it is a "what does it mean?" Step past the post break and peer through this one-way mirror to solve the mystery yourself!

Continue reading Promotional Consideration: The Usual Suspects

Promotional Consideration: Humanitarian aid crosses with the DS



Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

As we've discussed before, a company's logo or branding can be just as important as the commercials and ads used to promote a product. This week, we'll take a look at a print piece that combines our favorite handheld with one of the most recognizable emblems in the world. Join us past the post break!

Continue reading Promotional Consideration: Humanitarian aid crosses with the DS

Promotional Consideration: Quote-based strategy II



Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

Since we bemoaned Advance Wars: Days of Ruin's lacking marketing push last week, Nintendo has kept us holed up in our bomb shelter, walls trembling and lights flickering as wave after wave of advertisements, massive shells blasted from Leo Burnett's distant dreadnoughts, pound the smoking city above.

Here's every salvo we've been hit with in just the past week:
  • an official web site launch (with new media)
  • media-heavy previews and several interviews with Nintendo's localization team
  • two promotional emails sent out to Nintendo's online newsletter subscribers
  • a launch event held earlier today at the Nintendo World Store (New York City)
  • television commercials on both network and cable channels
  • a two-page ad running in at least three video game magazines -- GamePro, Game Informer, and Electronic Gaming Monthly
We stand, crumbs of concrete falling from our hair, corrected. As we promised in our last installment, we're taking a look at that two-page magazine ad for Days of Ruin, a print piece which features flattering quotes from three online video game sites.

Continue reading Promotional Consideration: Quote-based strategy II

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