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Promotional Consideration: Advertising with Power, revisited


If you recall, back in November, we put up a short piece on the increasing number of ads in Nintendo Power after the magazine was handed over to Future US, the same publisher behind the official Xbox and PlayStation magazines.

Chris Slate, Nintendo Power's new editor in chief, explained the ad-bloated issues: "Love or hate the ads, their number should go down significantly over the next couple of issues as we move away from the busy holiday selling season. We saw a huge upswing in ad pages last month because more games than ever are being released right now for the red-hot Wii and DS. However, new titles will slow down midway through December, and the ads will follow suit."

So, now that we've put a few months in between us and December, has the magazine kept its promise, scaling back the number of ads in favor of delivering more news, reviews, and previews? Jump past the post break for the breakdown.

Continue reading Promotional Consideration: Advertising with Power, revisited

Promotional Consideration: Moons, Zombies, Dodgeballs, and Tactics



Aside from its preview page tease and Time Hollow's localization, there wasn't much in the way of exclusive DS news in this month's Nintendo Power, at least compared to what we've seen in recent issues.

Paging through the magazine, however, we spotted at least two advertisements that we wanted to share with you. As we were tearing them out to throw into our scanner, we thought, "Why not post all of the other DS ads (and the cover)?" Join us past the break for the scanned pages!

Continue reading Promotional Consideration: Moons, Zombies, Dodgeballs, and Tactics

DS Daily: Do you still read gaming magazines?

Thanks to the internet and, hey, sites like this one, gaming magazines have been read the last rites on numerous occasions in recent years.

This saddens us, and not just because we're nostalgic old fools. Magazines still prove useful to us on an almost daily basis. For one, we write about their contents quite a lot. And for this blogger, they make excellent bathroom reading (taking a DS on bathroom breaks is out of the question. It's unhygienic, and the DS has never mixed well with water). There's a healthy, dog-eared pile of old Edges and other assorted publications in the bathroom of Casa de Greenhough.

What did you used to read? What do you read now? And do you think gaming magazines have a bright future, or are the print dinosaurs heading for extinction?

As a cheeky aside, we'd like to use today's DS Daily to remind you good folks about DS Fanboy's new twitter presence. If you're a fellow twitterer, join us at twitter.com/dsfanboy and read all about our lives as we laugh and cry our way through each blogging day. You'll discover who hates who, who's sleeping with who, and who has plans to overthrow Alisha and David as blog leads.*

* Rather boringly, the answer to all of these is "nobody."

Girl Gamer magazine thinks it's still the 1950s

Attention female readers of DS Fanboy! You know how you're ALWAYS thinking about nothing else but pink things, cooking, and raising cute ickle babies? Well, Nintendo is, like, TOTALLY on your wavelength! The company has just teamed up with publisher Future to launch gaming magazine Girl Gamer in the UK, and it won't cost you a penny, meaning you can save for those divine shoes that you just have to have or you'll die.

The 32-page magazine is being given away with the latest copies of Bliss and Mizz, two of the UK's most popular girl's titles, and is yet further evidence that Nintendo is completely in touch with female gamers. Just look at the cover: pink things? Check! Cooking? Check! Babies? Check!

[Via press release]

Promotional Consideration: Quote-based strategy II



Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

Since we bemoaned Advance Wars: Days of Ruin's lacking marketing push last week, Nintendo has kept us holed up in our bomb shelter, walls trembling and lights flickering as wave after wave of advertisements, massive shells blasted from Leo Burnett's distant dreadnoughts, pound the smoking city above.

Here's every salvo we've been hit with in just the past week:
  • an official web site launch (with new media)
  • media-heavy previews and several interviews with Nintendo's localization team
  • two promotional emails sent out to Nintendo's online newsletter subscribers
  • a launch event held earlier today at the Nintendo World Store (New York City)
  • television commercials on both network and cable channels
  • a two-page ad running in at least three video game magazines -- GamePro, Game Informer, and Electronic Gaming Monthly
We stand, crumbs of concrete falling from our hair, corrected. As we promised in our last installment, we're taking a look at that two-page magazine ad for Days of Ruin, a print piece which features flattering quotes from three online video game sites.

Continue reading Promotional Consideration: Quote-based strategy II

A year of Promotional Consideration



Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

The titling of this post is a bit of a misnomer, as we didn't start this column until early July, so it's more of a "half-year of" piece. No, you jerks, the humor in us beginning our Promotional Consideration retrospective on a disappointing note isn't lost on us.

Still, with 26 articles now behind us, one every week since this feature's inception, we've written enough of these to develop a few that are actually worth reading. We've picked out our five favorite Promotional Consideration posts of 2007, carefully hiding them after the post break, that magical realm where anything seems possible.

Continue reading A year of Promotional Consideration

Promotional Consideration: Advertising with Power


Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

As of October of this year, Nintendo of America relinquished its hold of Nintendo Power and handed over publishing duties to Future US, the same media corporation behind the official Xbox and PlayStation magazines. Two issues into the transition, Nintendo Power's writing staff and format haven't changed much, but the number of ads certainly has!

Continue reading Promotional Consideration: Advertising with Power

Promotional Consideration: Having word ability continues to pay


Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

In last week's edition of Promotional Consideration, we snickered over Ubisoft's scandalous My Word Coach ad, reveling in the juvenility of its baseball/sex metaphor. Imagine our surprise and mirth when we stumbled upon another printed piece promoting the vocabulary trainer, this time targeted at women! While not even half as bawdy as its brother, nor as clever, this advertisement still has some qualities worth examining.

Continue reading Promotional Consideration: Having word ability continues to pay

Promotional Consideration: Come As You Are

Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

If you missed our spotlight on Leo Burnett's "Communion Day" ad last Sunday, make sure to give it a glance. Even if you've already skimmed through our words on the award-winning piece, we've updated our summation with some insight from art director Rosemary Collini Bosso.

This weekend's installment of Promotional Consideration takes a critical eye to an unconvincing ad that might actually drive away consumers. Read on for more details.

Continue reading Promotional Consideration: Come As You Are

Promotional Consideration: Communion Day

Promotional Consideration is a new weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out. Our christening post takes a look at an Italian ad for the handheld that won Epica's silver award for Press last year. Check past the post break for the full image.

Continue reading Promotional Consideration: Communion Day

Nintendo Power poster: Contra 4 porn


We gasped when we unfolded the poster included with this month's issue of Nintendo Power. JC, reading over my shoulder to see if there were any updates on Barnyard Blast, fainted at the sight of its retro design.

Lance and Bill look just as badass as ever, but who are those other two characters firing away in the background? According to NP's preview, they've inherited Mad Dog and Scorpion's code names; we're of the opinion that they look like Bill Bellamy and that dude from Prison Break. Which dude from Prison Break, you ask? All of them.

Don't let their identities or the fact that the top-left guy isn't even paying attention to whatever he's shooting at get in the way of enjoying this fantastic work of art. Tie on a headband, throw your shirt aside, and head past the post break for more shots of the Contra 4 centerfold.

Continue reading Nintendo Power poster: Contra 4 porn

Rumor: No more Nintendo Power?

Word is that we're looking at the end of an era. IGN's Matt Casamassina reports that Nintendo Power is in its last days, at least, as we know it today. While it may just be that a restructure is in the cards for the magazine, rumor has it that the employees are being told that they need to find new jobs by September.

Nintendo Power's been churning out the fanboy news for nineteen years now, but these last few have been a rough time for all sorts of print media, with the rise of the blogosphere and instant information. We wouldn't be surprised to see Nintendo Power shut its doors ... but we would be a little sad.

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