Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.
If you missed our spotlight on Leo Burnett's "Communion Day" ad last Sunday, make sure to give it a glance. Even if you've already skimmed through our words on the award-winning piece, we've updated our summation with some insight from art director Rosemary Collini Bosso.
This weekend's installment of Promotional Consideration takes a critical eye to an unconvincing ad that might actually drive away consumers. Read on for more details.