Party like you're launching a game
Dementium Launch Party
So maybe you're not developing a horror game that just happens to release on Halloween (probably), but that doesn't mean you can't throw a costume-themed launch party of your own. It doesn't have to be scary, either. Ninjatown is (tentatively) scheduled for the week of Halloween. Imagine making all of your friends turn up as various ninja.
Hmm, maybe that's not a bad idea. Big Ninja, Little Ninja, Girly Ninja, Kick-Your-Ass Ninja, Redundant Ninja, Eats-All-Your-Damn-Chips Ninja....