Win a free GPS from Gadling!
GameDaily
Add to: My AOL, MyYahoo, Google, Bloglines
Joystiq presents

Promotional Consideration: The Hands of Fate



It's not that often that we hear about the creative process behind designing a game's box -- our own interview with Konami's contracted illustrator and packaging designer Julie Giles is a rare piece. Most people would rather read about the people who designed the actual games.

Seeing an opportunity to share his experiences with packshots, Atlus creative designer has posted an update on the publisher's informative series of Production Diaries, detailing the adjustments that were needed to adapt Trauma Center: Under the Knife 2's Japanese cover for the U.S. audience. Join us past the post break for comparison shots and a scan of the surgery sim's new print ad!




Higher logo. Darker background. Glowing hand.

As with its predecessor, Under the Knife 2 is a card-carrying member of the outstretched-hand-boxart club. This practice of emphasizing touchscreen features with artwork of reaching fingers fell out of use as more and more games included touchscreen support, so it's strange to see it pop up again! We're just happy to see character art on the box, something which Trauma Center: New Blood for the Wii would have benefited much from.

Notice the "charged hand" that Atlus added to the U.S. box. This was also photoshopped into the original game's cover, though it's nowhere to be seen in any of the official Japanese artwork. The company also took care to position the title at the top of the localized box, accounting for retail bins where the bottom ¾ of the cover can sometimes be hidden.



Interestingly, Atlus considered over a dozen different subtitles for the sequel, including The Hands of Fate, Syndrome, Surgeon's Oath, and Under the Gun. None of them seem as brilliant as New Blood or Second Opinion, but the company was bound to run out of perfect surgery-themed subtitles eventually.

In the end, the localization team decided to stick with Under the Knife 2: "This has been one of our most successful games, so why radically change a title that works? It doesn't bowl you over, but it does the job and doesn't alienate our already solid Trauma Center fan base with a title that might not be well received."

Lastly, as we promised, here's the new Under the Knife 2 ad featured on the back of this month's Nintendo Power. Once again, it's not as creative as some of Atlus' previous work (e.g. the blood transfusion bag for New Blood), but it gets the job done!



Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

Related Headlines

Reader Comments (Page 1 of 1)

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br> tags.

New Users

Current Users

Features
Another Week in ... (50)
Bury the Shovelware (5)
DS Daily (497)
DS Fanboy Lite (42)
DS Fanboy poll (41)
Friday video (70)
Game Night (147)
Gaming to Go (5)
Items of Import (1)
Metareview (55)
Promotional Consideration (57)
Show and Tell (63)
The DS Life (57)
What are you playing? (90)
Bits
Accessories (141)
Downloads (65)
Fan stuff (1409)
Features (285)
GBA (128)
Hacks (81)
Homebrew (214)
How-tos (71)
Imports (905)
Interviews (154)
Meta (134)
Mods (16)
News (3205)
Nintendo Wi-Fi (182)
Reviews (184)
Sales (193)
Screens (962)
Video (699)
Rumors (183)

RESOURCES

RSS NEWSFEEDS

Powered by Blogsmith

Featured Galleries

Boing! Docomodake DS
My Chinese Coach
My Japanese Coach
Defenders of Law, Inc: Crime in Willburg (PC Screens)
Show and Tell: Final Fantasy edition
Dragon Ball DS
Elminage DS REMIX
Sonic - 3D homebrew project
Simple DS Series Vol. 42: THE Haioku Byoutou

 

Most Commented On (14 days)

Recent Comments

Weblogs, Inc. Network

  • Autos
    • Autoblog
    • AutoblogGreen
    • Autoblog Spanish
    • Autoblog Chinese
    • Autoblog Simplified Chinese
  • Technology
    • Download Squad
    • Engadget
    • Engadget HD
    • Engadget Mobile
    • Engadget Chinese
    • Engadget Simplified Chinese
    • Engadget Japanese
    • Engadget Germany
    • Engadget Korea
    • Engadget Polska
    • Engadget Spanish
    • Switched
    • TUAW (Apple)
  • Lifestyle
    • AisleDash
    • DIY Life
    • Gadling
    • Green Daily
    • Luxist
    • ParentDish
    • Slashfood
    • Styledash
    • That's Fit
  • Gaming
    • Joystiq
    • DS Fanboy
    • Massively
    • Nintendo Wii Fanboy
    • PS3 Fanboy
    • PSP Fanboy
    • WoW Insider
    • Xbox 360 Fanboy
    • Big Download
  • Entertainment
    • Cinematical
    • TV Squad
  • Finance
    • BloggingBuyouts
    • BloggingStocks
    • WalletPop
  • Sports
    • FanHouse Main
    • NFL
    • NBA
    • MLB
    • NCAA Football
    • NCAA Basketball
    • NASCAR
    • NHL
    • Golf
    • Fantasy Football
  • Also on AOL
    • African-American Culture
    • Cars
    • Games
    • Maps
    • Money
    • Movies
    • Music
    • News
    • Radio
    • Sports
    • Television
    • Travel

Other Weblogs Inc. Network blogs you might be interested in:

PS3 Fanboy
  • PS Nation Podcast 072 - Birthday Gardening
  • Worldwide PS3 releases for the week of August 3rd
  • Warning: This dog bites!
WOW Insider
  • Blood Pact: Is Demonic Circle the Warlock answer to melee?
  • All the World's a Stage: Center of the universe
  • Mixology effect deemed not terrible
Xbox 360 Fanboy
  • Source: First images from 360 Avatar creator
  • Burnout Paradise Cagney update hits this Monday
  • Halo 3 title update to switch up ranking system
Nintendo Wii Fanboy
  • Mega Man 9, 2 coming this September
  • Wii Warm Up: In the middle
  • We're looking forward to being scared by Fatal Frame
PSP Fanboy
  • Worldwide PSP releases for the week of August 3
  • Limited edition Dissidia bundle to launch in Japan this December
  • Only nine FF games represented in Dissidia, Kefka spotted in new trailer
Big Download Blog
  • No Babylon 5 game anytime soon
  • Another Call of Duty game penciled in for 2009
  • Don't like Diablo III's art style? Too bad . . .
Fanhouse Golf Blog
  • Colin Montgomerie Loves Drug Testing
  • Michelle Wie Opens With 73, Right on the Cut Line After Thursday's Round
  • Martha Burk's Next Victim, Phoenix Country Club