Slim Down for Summer with That's Fit
GameDaily
Add to: My AOL, MyYahoo, Google, Bloglines
Joystiq presents

Promotional Consideration: Quote-based strategy II



Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.

Since we bemoaned Advance Wars: Days of Ruin's lacking marketing push last week, Nintendo has kept us holed up in our bomb shelter, walls trembling and lights flickering as wave after wave of advertisements, massive shells blasted from Leo Burnett's distant dreadnoughts, pound the smoking city above.

Here's every salvo we've been hit with in just the past week:
  • an official web site launch (with new media)
  • media-heavy previews and several interviews with Nintendo's localization team
  • two promotional emails sent out to Nintendo's online newsletter subscribers
  • a launch event held earlier today at the Nintendo World Store (New York City)
  • television commercials on both network and cable channels
  • a two-page ad running in at least three video game magazines -- GamePro, Game Informer, and Electronic Gaming Monthly
We stand, crumbs of concrete falling from our hair, corrected. As we promised in our last installment, we're taking a look at that two-page magazine ad for Days of Ruin, a print piece which features flattering quotes from three online video game sites.

Page 1:


Page 2:


Online capability. New maturity. Intense strategery.

Kotaku's excerpt makes another appearance, this time accompanied by more hands-on impressions quotes from UGO and our sister-site, Joystiq. The plan of attack is simple -- attract hardcore gamers by letting them know what hardcore gaming blogs think of the new, grittier Advance Wars. Is this an effective stratagem? We won't find out until the next monthly release of NPD data!

Unlike with the commercial we flayed last week, this ad puts the focus on Days of Ruin's primary selling points, immediately bringing up the game's WiFi play, voice chat, and map sharing features. UGO's words are also strong, promising "incredible new depth" and "the most exciting entry in the series since its introduction." The Kotaku quote seems more appropriate now, adding its support and complementary text instead of serving as the centerpiece.

As with the commercial, however, there wasn't much creative thought put into the presentation. Advance Wars 2: Black Hole Rising's magazine ad outclasses this one by a mile:

Still, the Days of Ruin two-page spread gets the job done, pushing the title without resorting to anything ridiculous like the ad copy Konami was putting out in the late 80s (not that we wouldn't mind seeing more ridiculous ad copy!). Also, it's not as if the effectiveness of these ads or quotes correlate with the game's quality; we're sure you'll enjoy Days of Ruin, regardless of what some dudes on the internet had to say about it.

Related Headlines

Reader Comments (Page 1 of 1)

Features
Another Week in ... (45)
Bury the Shovelware (1)
DS Daily (468)
DS Fanboy Lite (40)
DS Fanboy poll (41)
Friday video (68)
Game Night (143)
Gaming to Go (1)
Items of Import (0)
Metareview (53)
Promotional Consideration (53)
Show and Tell (59)
The DS Life (53)
What are you playing? (88)
Bits
Accessories (134)
Downloads (61)
Fan stuff (1386)
Features (264)
GBA (127)
Hacks (79)
Homebrew (202)
How-tos (67)
Imports (863)
Interviews (145)
Meta (119)
Mods (16)
News (3059)
Nintendo Wi-Fi (180)
Reviews (180)
Sales (183)
Screens (882)
Video (636)
Rumors (172)

RESOURCES

RSS NEWSFEEDS

Powered by Blogsmith

Featured Galleries

Princess Maker 4
Dropcast
Rhythm Tengoku Gold
Prince of Persia: The Fallen King
Zettai Karen Children DS: Dai-4 no Children
Mystery Dungeon: Shiren the Wanderer DS 2
The Tower DS
Mystery Case Files: MillionHeir
Mega Man Star Force 2

 

Most Commented On (14 days)

Recent Comments

Weblogs, Inc. Network

  • Autos
    • Autoblog
    • AutoblogGreen
    • Autoblog Spanish
    • Autoblog Chinese
    • Autoblog Simplified Chinese
  • Technology
    • Download Squad
    • Engadget
    • Engadget HD
    • Engadget Mobile
    • Engadget Chinese
    • Engadget Simplified Chinese
    • Engadget Japanese
    • Engadget Spanish
    • Engadget Polska
    • Switched
    • TUAW (Apple)
  • Lifestyle
    • AisleDash
    • DIY Life
    • Gadling
    • Green Daily
    • Luxist
    • ParentDish
    • Slashfood
    • Styledash
    • That's Fit
  • Gaming
    • Joystiq
    • DS Fanboy
    • Massively
    • Nintendo Wii Fanboy
    • PS3 Fanboy
    • PSP Fanboy
    • WoW Insider
    • Xbox 360 Fanboy
    • Big Download
  • Entertainment
    • Cinematical
    • TV Squad
  • Finance
    • BloggingBuyouts
    • BloggingStocks
    • WalletPop
  • Sports
    • FanHouse Main
    • NFL
    • NBA
    • MLB
    • NCAA Football
    • NCAA Basketball
    • NASCAR
    • NHL
    • Golf
    • Fantasy Football
  • Also on AOL
    • African-American Culture
    • Cars
    • Games
    • Maps
    • Money
    • Movies
    • Music
    • News
    • Radio
    • Sports
    • Television
    • Travel

Other Weblogs Inc. Network blogs you might be interested in:

PS3 Fanboy
  • Diablo 3 now a 'theoritical possibility' on consoles
  • Burnout Paradise Cagney update not delayed for PS3
  • Hudson Soft thinks PS3 development costs are too high
WOW Insider
  • Know Your Lore: Malorne
  • Tank Talk: Building and keeping your tanking corps, Part II
  • Phat Loot Phriday: Perpetual Purple Firework
Xbox 360 Fanboy
  • Ninja Gaiden 2 gets patched, sorta
  • Design a GRiD livery for the game's upcoming DLC
  • Dungeon crawler goodness: New Sacred 2 footage
Nintendo Wii Fanboy
  • Marble game accessory modeled after Goatse
  • LEGO Batman screens, or how to desexy the ladies
  • Another Week in Japan: Hardware and software numbers 6/23-6/29
PSP Fanboy
  • PSP caused teen to shoot another teen
  • Sensory overload in Gundam Battle Universe TV spot
  • Surprise, Surprise: PSP is #1 in Japan again
Big Download Blog
  • Blizzard's Pardo confirms next game as new MMO
  • BigCast iTunes and RSS feeds updated and online!
  • Diablo III: Co-op focus means no on-the-fly PK toggle, PvP to be included
AOL Sports Blog
  • Dan Cook, Sports Columnist Credited With 'Ain't Over Till the Fat Lady Sings,' Dies at 81
  • Malcolm Jenkins Had Too Much Fun at Playboy's All America Function
  • Clemens and McNamee Emails Find Their Way Into Court Document and They Are Hysterical