We can only assume that 505 Games' bank balance fell below the danger level of ten billion dollars, because the European publisher of Cooking Mama and Cooking Mama 2: Dinner with Friends has now started marketing the latter at franchise sushi bars in the UK.
From next Monday, sushi-scoffing Brits will have a chance to play the cooking sim while failing to successfully use chopsticks at two London branches of YO! Sushi (located on Poland Street and Farringdon Road). Shortly thereafter, the other 30-odd UK-based YO! Sushi restaurants will follow suit. This kind of reminds us of the marketing push given to Yume Neko in Tokyo's Cat Cafe Calico, except with a game we're not bothered about and a less interesting venue.
Gallery: Cooking Mama 2: Dinner With Friends
[Via press release]