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Posts with tag boxart-battle

Boxart Battle: Cooking Guide

Wow, they're pretty much the same! We were sure that after years of waiting, the new European version of Shaberu! Cooking Navi, or at least its marketing, would be the subject of a significant facelift. But if the boxart is any indication, Nintendo is presenting Cooking Guide in exactly the same way they did Cooking Navi.

The title fonts are similar, the layouts are similar, and even the food photographs are similarly lit and focused. The only differences, really, are that the European box has more food photographs on it, and lacks the playful "Shaberu!" ("Talk!") that bounces out from the title in the Japanese box. Really, it looks even more like a training game. After the break, we've prepared a heartier, lumberjack-style serving of Cooking Navi boxart.

Continue reading Boxart Battle: Cooking Guide

Boxart battle: Air Traffic Chaos U.S. vs. Japan

We happened across the American boxart for Air Traffic Chaos, and we couldn't help but notice the speech bubble. "I am an air traffic controller!" the character (who looks a lot like one of those "premium" (pay) emoticons, whose pop-up ads we see occasionally) exclaims, confirming the theory that a game called Air Traffic Chaos is about air traffic control. What we thought at first to be simply a banal explanation of the game is a little more: we remembered that the Japanese name of the same game was Boku wa Kuukou Kanseikan DS, which translates to ... "I Am an Air Traffic Controller DS." We don't understand why the Japanese title had to be plastered across the box like that, but at least it seems slightly less random.

Speaking of that Japanese boxart, it's interesting to see the differences in marketing strategy evident from the contrast between the two. Majesco's box is very kid-friendly and cartoony, suggesting a casual, simplistic experience. But the Japanese box is all business: stock photos of airplanes and air traffic controllers hard at work, with a text bar at the bottom stating "You also become an air traffic controller on the DS!" It looks more like a training game than anything.

Taxi past the post break for larger images of both boxarts, as well as a couple of examples of what other boxes would look like with the Air Traffic Chaos exposition.

Continue reading Boxart battle: Air Traffic Chaos U.S. vs. Japan

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