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Promotional Consideration: Play to lose

Posted Jul 6th 2008 9:00PM by Eric Caoili
Filed under: Video, Features, Promotional Consideration

As it did with My Word Coach, Ubisoft sees a lot of potential in My Weight Loss Coach (My Health Coach in Europe), putting enough money behind the nutrition and fitness trainer's marketing budget to support several print and television advertising campaigns worldwide. The publisher has timed the title's release and its promotional push perfectly, too, riding the exercise-game wave set in motion by Wii Fit.

In this edition of Promotional Consideration, we look at several of those My Weight Loss Coach advertisements to pick out the goofy details and voice our trivial complaints. Eat a light lunch, run up a flight of steps, and meet us after the break for the ads!

Gallery: My Weight Loss Coach

Continue reading Promotional Consideration: Play to lose

Tangram-like puzzle coming to DS to embarrass us

Posted Jul 5th 2007 1:20PM by JC Fletcher
Filed under: Imports

We have a problem with certain kinds of puzzles-- slide puzzles, for example, are damn near impossible for us, and we're quite smart otherwise (really!) It's just some weird mental block that prevents us from rearranging pieces to form a shape. Put us in front of Tetris and we'll drop Alexey Pajitnov's ruggedly bearded jaw, but slide puzzles confound us every time.

The same is true of tangrams. We like making abstract shapes out of them as if they were a building set, but we're useless when it comes to matching shapes. So, naturally, we're really excited about Hamekomi Lucky Puzzle DS, which is a series of tangram-like dissection puzzles in which players put together shapes like the Speed Skater and the Cossack Dance (seen here.)

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