As it did with
My Word Coach, Ubisoft sees a lot of potential in
My Weight Loss Coach (
My Health Coach in Europe), putting enough money behind the nutrition and fitness trainer's marketing budget to support several print and television advertising campaigns worldwide. The publisher has timed the title's release and its promotional push perfectly, too, riding the exercise-game wave set in motion by
Wii Fit.
In this edition of Promotional Consideration, we look at several of those
My Weight Loss Coach advertisements to pick out the goofy details and voice our trivial complaints. Eat a light lunch, run up a flight of steps, and meet us after the break for the ads!