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Promotional Consideration: Play to lose

Posted Jul 6th 2008 9:00PM by Eric Caoili
Filed under: Video, Features, Promotional Consideration

As it did with My Word Coach, Ubisoft sees a lot of potential in My Weight Loss Coach (My Health Coach in Europe), putting enough money behind the nutrition and fitness trainer's marketing budget to support several print and television advertising campaigns worldwide. The publisher has timed the title's release and its promotional push perfectly, too, riding the exercise-game wave set in motion by Wii Fit.

In this edition of Promotional Consideration, we look at several of those My Weight Loss Coach advertisements to pick out the goofy details and voice our trivial complaints. Eat a light lunch, run up a flight of steps, and meet us after the break for the ads!

Gallery: My Weight Loss Coach

Continue reading Promotional Consideration: Play to lose

WRUP: Let's get fit edition

Posted May 2nd 2008 12:00PM by David Hinkle
Filed under: What are you playing?

This week's releases are full of titles aimed at making you a healthier human being. We can get behind that, because being healthy is a pretty important thing in life. And, of course, there's also Iron Man.

Any of our faithful readers looking to cleanse their body and soul and go for a healthier you? Or, are you already knee-deep in another game, like The World Ends with You? What will you be playing to get you through this weekend?

What are you Playing? is a weekly feature where we ask what it is that you're, well ... playing! Every Friday, look for a new topic and a new chance to converse with the community about what games you're enjoying and which games are disappointing. So tell us already!

Let's look at Let's Yoga

Posted Aug 28th 2007 11:30AM by Alisha Karabinus
Filed under: News, Screens

The graphics for Konami's Let's Yoga aren't anything special, and we don't care. They don't have to be; so long as the menus are readable and the poses discernible, this "game" has everything we need -- and more. Where's the more come in? From the screenshots up at IGN, the title looks very detailed. Now that we can read the menus and understand what's going on (a luxury we didn't enjoy with the Japanese version), Let's Yoga is pretty impressive.

So far, there's no firm date for Let's Yoga in the U.S., but IGN has a 2008 release predicted. The title hit last month in Japan, so we hope to have a chance to get bendy by February. Those breathing exercises should be a great way to combat the chill, but if you're on uncarpeted floors, we definitely recommend a mat.

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