You know, we were thinking about the celebrity DS endorsement put on by Nintendo over at "I Play For Me" and we wondered how effective such marketing actually is? Everyone and their grandmother has at least 4 DS Lites and 4 copies of Brain Age and Brain Age 2 to accompany their handhelds, so what could this accomplish? Does the thing even need to be advertised, even on the web?
Then again, we thought that perhaps thinking about advertising is a wasted effort. If you're anything like us, you're too busy playing with one of your DS Lites to watch television. So let's switch gears.
If you were in charge of creating an advertising campaign for the DS, what would it be like? Would you sell out and have a commercial starring Chuck Norris? Would you travel to a small, mid-west town and hand out bundles to all the folk residing within?
Reader Comments (Page 1 of 1)
5-21-2008 @ 9:08AM
5-21-2008 @ 9:53AM
The visuals: footage of various games being played. maybe some PRofessor Layton, The World Ends With You, some Final Fantasy 3, Phantom Hourglass, and of course something with Mario in it. emphasis here will be on the many uses of the touch-screen.
the music: "I touch myself" by the Divinyls
close with an image of the DS Lite with stylus resting halfway on the touch screen at a jaunty angle, and the legend "DS Lite. Touch something. In stores now"
5-21-2008 @ 10:36AM
I would have an advertisement using the guys from Prison Break using there DS as a map to help him break out of prison. or have have a doctor use one of the medial games as a guide for doing someting like open heart surgery.
5-21-2008 @ 12:03PM
"I'm not actually a surgeon. But I did play Trauma Center last night."