Take the Let's Tarot campaign, for example. Did anyone see popular actress Kanako Yanagihara in the ads and think, "I believe I will purchase this product. The reason is that I am a fan of Ms. Yanagihara's work, and she has accepted money in exchange for the association of her likeness with the item in question."? Or Jam Sessions's bizarre New Zealand ad campaign, which associates receiving the product with becoming an awful person.
Is being memorable all it takes to be successful as an ad? Have you ever been swayed by game advertising, or reminded sufficiently of something you were interested in to go get it?
Reader Comments (Page 1 of 1)
12-31-2007 @ 10:26AM
Raian said...
No,
But it does seem that someone at Dsfanboy has fallen for that fat Japanese tart.
And I don't even want to know who is obsessed with Jam Sessions... maybe someone falling for a gaping mouthed young man?
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12-31-2007 @ 12:35PM
BPM - The 3rd Strike said...
Nothing to say about how advertisement affects me (generally, though, it doesn't).
I just want to say I find it amusing how Japan can take any noun and make it a verb. i.e. There's some manga with religious themes called "Let's Bible!"
http://i72.photobucket.com/albums/i186/woekitten/letsbible.jpg
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12-31-2007 @ 9:37PM
DomoBraden said...
I'm just waiting for someone to step up to the plate and photoshop the title so it says "Let's EAT!" instead of "Let's Tarot".
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