Over in Europe, the senior marketing director, Laurent Fischer, says that the casual gamer is none other than a myth? Really, Laurent? For him, apparently, it's all black and white, with a very clear distinction between gamer and non-gamer and no gray area between."For me, you are a gamer or non-gamer," he says. "I think most of you know that you can spend ten or twenty hours on an internet flash game and have not realised. The guy who plays these games regularly - he's a core gamer." Laurent went on further to explain his point, stating "I don't like this word casual so much. Because people consider that casual needs to be something easy. If you're good at any game you can play at a high difficulty level. Take Tetris. There is incredible gameplay, it's very simple, very easy to understand, but it's also very different. I think a game can be a light enough to enjoy and for all gamers to become a core gamer on it."
When looking over his comments, it's kind of an "in the eye of the beholder" thing. For us, yes, we think there is casual gaming and it's fairly defined what is and isn't a casual title. He doesn't agree with us, though, because, to him, there "is no casual gaming. There is just a different way to play."
Nintendo may be top dog, but if Satoru Iwata has anything to say about it, no one in the company will be wasting time basking in the glow of success. With all their recent success, he told Newsweek's N'Gai Croal way back at E3, the company's biggest challenge right now is pretty basic: don't let it get to them. "I believe my most important role right now is to prevent Nintendo from being in a company where people say, 'Oh, Nintendo is arrogant,' 'Nintendo has let its guard down,' or 'Nintendo has lost its challenging spirit.' We want to avoid all of the pitfalls that can come from losing one's momentum." It's a very sensible goal, and we've seen this sort of 
Just in case you didn't know, the DS owns the Japanese market. At today's Nintendo Media Summit, Reggie Fils-Aime dropped a major bomb: so far in 2007, half of all games sold in Japan have been for the DS. Yes, that was half. It may be time to move beyond the "it prints money" joke. We're not sure that really communicates this level of success. Also, the numbers of people over the age of 30 who are buying the DS are up -- if you look at DS adopters over 35, the statistics are huge: the numbers are up 212%.
