
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.
Though Call of Duty 4: Modern Warfare has sold exceptionally well in North America, topping the software charts for its PC and console releases, Activision is smart enough to know that marketing the title in Japan, where the DS is king and first-person shooter sales is an oxymoron, requires a different strategy.
The result? Activision actually produced a 30-second spot specifically for the DS version of the multiplatform game ...




A particularly war-torn cat has managed to leap from the confines of its bag, letting loose with it word that the Call of Duty franchise is coming to the DS. Hot on the heels of rival franchise 


