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Nintendo denies DS redesign ... again



As the clock ticks ever closer to E3, Nintendo continues to deny that a DS redesign is in the works. The only problem? They keep denying it, and that arouses the suspicions of naturally suspicious people -- naturally suspicious people like us.

The company has already swatted away claims made by Enterbrain president Hirokazu Hamamura (not once, but twice), and has now issued another denial to GamesRadar, stating that "everything reported online is pure speculation and rumor," and that "a new model will be brought to the market when we can not offer new ideas with the current model." According to the firm, there's plenty of ideas left to "enrich the lives of people who own a Nintendo DS."

Call us conspiracy theory nutjobs all you like, but there's actually a ton of very good reasons to believe a DS Lite follow-up is coming. Sales of the DS hardware are dropping in Japan as the PSP romps ahead (after getting a redesign itself), DS piracy is becoming increasingly widespread, and hey, Nintendo redesigns stuff. It's what the company does.

Gallery: Nintendo DS mockups

Nintendo of Japan carefully denies redesign rumors


Nintendo of Europe has already officially denied the rumor that a new version of the DS would debut at this year's E3. Possibly due to the fact that the most recent rumor originates from a credible source (Enterbrain's Hirokazu Hamamura), Nintendo of Japan has also chimed in, in a statement given to Yukan Fuji.

Nintendo told the website that "We cannot comment on the specifics of what will be announced at E3, but at the very least there won't be anything like what Mr. Hamamura suggested, so we would like to clearly deny this." The statement continued "We're having a hard time understanding what kind of evidence [Mr. Hamamura] had for saying this."

Conspiracy theorists can read Nintendo's aggressive denial as confirmation, of course. They didn't say there wouldn't be any new hardware, just that there won't be exactly what Mr. Hamamura suggested. Which means that the new hardware, if it exists, is something other than a minor upgrade.

Would Nintendo really have such a hard time figuring out why Hamamura would predict a new hardware revision? It's been over two years since the last one, and if history is any indication, Nintendo is due to drop a new system on all the people who just bought one.

Gallery: Nintendo DS mockups

Nintendo: Don't count on that DS redesign

January, 2006: Rumors fly about a DS redesign. There had already been some word that we would see a new DS model, but Nintendo of Europe dismissed those rumors as "pure rumor and speculation."

January, 2006:
Just a few days later, the DS Lite is officially announced.

April, 2008: Hirokazu Hamamura of Enterbrain speculates on the big reveal of yet another DS model at this year's E3.

April, 2008: Nintendo of Europe says the Enterbrain boss's comments are -- wait for it -- simply "rumor and speculation."

Surely we're not alone in sensing a pattern, and it's a pattern that goes beyond even NoE's mirrored statements. The announcement of a redesign this year would match the GBA's timeline, so while we're not going to come out and say that it's likely we'll hear about a new DS this year, we won't be surprised if it happens.

In the meantime, we've loaded the mockup gallery with other fan-made possibilities. Know of a few that aren't represented here? Let us know! Some of these visualizations are just incredible.

Gallery: Nintendo DS mockups

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