Nintendo was wise to sign Nicole Kidman up last summer for its DS advertisements across the Atlantic, pushing Brain Age to the casual market with the international movie star's image. According to Nintendo UK's marketing director, Dawn Paine, the company will further broaden its target audience by recruiting Patrick Stewart, an intergalactic movie star, for its upcoming campaign.Several other British celebrities have also been called on for Nintendo's holiday season Touch Generations commercials -- Julie Walters (Molly Weasley in the Harry Potter films), Phillip Schofield, Fern Britton, Zoe Ball, and Johnny Ball -- but none of them can claim to match the starship captain's list of accolades. As Jean-Luc Picard, he facilitated first contact encounters with over a dozen alien races and saved humanity several times over during his Star Trek: The Next Generation tenure. Hopefully, Nintendo UK will be able to successfully leverage his skills as a diplomat to sell you its training games.
_cg_oct22_kjgfdhd_thumbnail.jpg "Grand Theft Auto: Chinatown Wars")
Reader Comments (Page 1 of 1)
11-01-2007 @ 2:28PM
dame_geek said...
Ohh damn! This is wonderful, I LOVE Patrick Stewart and love my DS Lite almost as much- gives me chills.
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11-01-2007 @ 2:57PM
hvnlysoldr said...
Yee-Haw!: The Next Generation
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11-01-2007 @ 3:03PM
FantomRedux said...
Get Sean Bean. He's awesome, and he was in the same game as the might Paddy Stewart(Oblivion). Best part is, hes a Brit, so that makes him awesome :P
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11-01-2007 @ 10:03PM
Orange Soda said...
Vision Training: There are FOUR lights!
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Sure, I ripped it off from Kotaku, but a good joke is a good joke.
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11-02-2007 @ 12:39PM
SergeantSalad said...
I love Patrick Stewart! That'll be awesome to see.
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11-02-2007 @ 12:54PM
phanboy_iv said...
Patrick Stewart's good, but I think William Shatner would've been cool too. Too bad he's already doing those Priceline commercials...
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