Ubisoft has announced plans to publish a DS game based on the "Easyway" smoking cessation program Allen Carr's Easyway to Stop Smoking, to be released in November will allow smokers to choose a coach (no doubt from a number of pleasant, athletic avatars) and create a program based on their own smoking habit.The Easyway method is based on educating smokers about the nature of addiction, convincing them that the positive feeling gained by smoking is caused by satisfying withdrawal from the previous cigarette. In this way, the emotional dependency is stripped away before the physical dependency is addressed.
We're quite torn about this announcement. Our first impulse is to point to this as emblematic of the troubling overabundance of training games. But on the other hand, if this helps someone stop smoking (which is totally hard!), it's completely validated.
More than anything, we'd like to congratulate Dan, who is already on a DS-based smoking cessation routine, for being such a pioneer.
[Via press release]








Reader Comments (Page 1 of 1)
5-28-2008 @ 5:15PM
R4NDOM GUY said...
Do you think, this will be effective
Reply
5-28-2008 @ 6:10PM
Bebuzzu said...
No.
5-28-2008 @ 6:06PM
Bebuzzu said...
JC, you too? I thought it was just your head dragon at the dsfanboyheadquarters...If this pack of cigarettes is empty, I'ma head off instantly tu buy another one, pronto.
Reply
5-28-2008 @ 7:27PM
Blue_Falcon said...
At least it seems more productive and generally more interesting looking (from what I've seen) compared to all of Ubi's other casual DS offerings (see: basically all of them)
But I don't smoke, so I probably won't be picking this up anytime soon.
Reply
5-28-2008 @ 10:08PM
Hafk said...
I tend to hold my stylus in my mouth often. I am glad I don't smoke! I have heard stories of people who have ruined their touch screens by taking out "The Wrong Stylus" based on habit.
Reply
5-28-2008 @ 10:09PM
Hafk said...
Also, wouldn't it be ironic if a smoker ruined his screen this way by playing this game?
5-29-2008 @ 2:30PM
Hugh Jeffner said...
This book really helped me. I broke a 9-year habit and haven't had a craving in over 1.5 years. You can find the pdf via google. Good luck!
Reply
5-29-2008 @ 8:55PM
R4NDOM GUY said...
really?